I, if you haven’t heard about anchor, it’s the easiest way to make a podcast. Let me explain, it’s free, there’s creation tools that allow you to record and edit your podcast right from your phone or computer, and an coral distribute your podcast for you so it can be heard on Spotify, Apple Podcast in all the other platforms.
You can make money from your podcasts with no minimum listenership, it’s everything you need to make a podcast in one place, download the free and crap, or go to anchor FM to get started. Text message, YouTube videos for long-form Instagram, for short form Facebook content, still doing some tweets, all these different components together to be able to drive more business, drive more brand, drive more marketing, so you as a small business need to focus on text messaging, and then still do the email, still do the phone calls and still do some social, but realize that social is a long fight.
Welcome back to prospecting. So where each week we talk about tips, tricks and methods for drawing an amazing small business pipeline.
I’m your host, Dr. Conor Roberson on this podcast, you can expect segments on communication, sales the prospect in closing, thank you to everyone who has supported my 100 episodes in a 100 days goal going into 2021, enjoy the ship.
In the next episode here, I just listen to one of the previous episodes and realized it was probably sleep in the whole time ’cause I was really down tone and sound a little bit tired, so hopefully I have a little more energy here for you, you guys listen to this episode, and today’s topic is gonna be text message marketing.
I call the other day with a client that was talking about different options, business to business expansion, we’re doing some LinkedIn for email, text messaging, we brought up ’cause we already started doing it… I was working super well form, and then he was asking, Why does that work better? How can we make that work better? Well, it’s really, really simple. The number one way to communicate with someone two-day 2019 in the 2020s text message, the problem that you’re gonna have is that you can actually get all the phone numbers you need in order to text these people.
So there are a couple of different ways to do this.
If you have a consumer product, the very first way and the easiest way to do it, go do a give-away online on Facebook or Instagram, create a lead form, first name, last name, phone, email, capture their phone number there, follow them up with a text, Masters here, they’re opting in to it, get something, so you’re gonna be able to use their phone number.
The second action is what we do a lot in the business to business space, which is at a trade show, we go out to the trade show, we build out a form, put it on our phone, first name, last name, phone email… Thank you so much for coming by the booth in order to get a discount, in order to learn more information in order to get a video, whatever it is that we’re offering at that particular case, fill this form, first name, last name, phone email, and then we captured their phone number there, the next step of that is, why would you want the phone number… Right. Why would you want to be able to text the phone number as opposed to just call it.
So let’s go backwards for second ones, talk about the current options that exist, most sales teams, what they’re doing is they’re doing email, so they’re using their CRM and they’re blasting out emails, then they’re doing phone calls, but something like phone burner or an auto-dialer where you just get massive volume. And then they’re doing social, which is mostly content development, let me put out a video, let me put out this item, let’s put a podcast, let’s put out whatever it is they’re doing, let’s post a couple of pictures, let’s get some engagement, let’s run some ads. Just doing some social kind of stuff to try and push it… The problem with social as a whole is it’s kind of brand building, it’s not really actionable, it’s not saying, Hey, let’s go out there and let’s get a customer for this reason, what it’s doing is just saying, Here, here’s my brand, here’s what we do. Eventually, you might like something, if I put out enough content, maybe you’ll buy something from me long-term, so the reason that email phone calls and social itself is really not gonna push it is because at the end of the day, people are seeing burn out there, Facebook advertising is costing more than a… An ever-has before, phone calls are harder to get direct lines for people to actually talk to them, very time consuming, and if you’re not super tech savvy, you’re gonna be sitting there dialing out phone numbers instead of using a CRM. There were something like phone burner to auto-dial does email, we’re still sitting at 80-10% open rate on standard emails, cold email just gravels, copy paste, send out an email, reference their first name, put an email signature in there, you’re gonna eat to 10%.
You have to have absolutely massive volume to get to the point that you are gonna get any return from those three methods, which is okay, if you have a big team, but most of our customers are small business or people have less than…
No, probably less in 25 people and their team. Sometimes less than 50 people, they do not have the volume to pound of thousands and thousands of phone calls every day, all day to those people.
So because of that, they have to do a more strategic play, so text messaging is gonna be that strategic plate today, you’re gonna get between 90 and 97% open rate on a text message where you get an eight to 10% on an email.
So what you should do is you should find a way to get lead generation, we… You’re getting first name, last name, phone number, email, make sure it’s a cellphone, ’cause you can’t text the landline, and then what you need to do is build out an automation sequence, and that automation sequence should be attached to a form, so someone fills out the form and then this whole sequence starts, text them a couple of times, emails them a couple of times, gives them value upfront. And then to go back to one of my other podcast episodes here, you need to do a few different things in both the text message, in the email, you need to create an intro, you need to create value, you gotta give them one call to action, and then allow them to subscribe. Those three things always need to happen, right, the intro. Hey, thank you so much for stopping by our booth, create some value, we have this great product that solves this problem, click the link below to get 50% off or whatever the deal is.
That’s how you do it, you do the intro, you do the value, you do the call to action or the offer as they call it, and then allow them to opt out if they want to.
Text messaging is gonna be up and coming, email has been totally ruined by marketing so far, and I think you’re gonna find that at the same time, the text messaging, eventually we’ll get ruined, but we are so early in the game and compliance is so Harry on this that we don’t really know what’s gonna happen, but you may as well spend the time to learn how to do text message marketing, but do it taste fully. A great example of this is Gary Vander check, if you look at Tim, you go ask, Are dot com or look at any of the things that he’s doing, he has a whole text and platform at the end of all of his videos, he’s got a phone number you can text that, you can opt in, and then they have a Mass texting platform where he sends out content to thousands and thousands of people across the world, probably millions of people at this point, and it’s getting them engaged and yes, he’s not necessarily offering one particular sale point, because his customer is not like everyday audience really in terms of monetization, but he’s putting content out there every single day, text message, YouTube videos for long-form Instagram, for short form Facebook content, still doing some tweets, all these different components together to be able to drive more business, drive more brand, drive more marketing, you as a small business need to focus on text messaging and then still do the email, still do the phone calls, and still do some social, but realize that social is a long play… Social is not gonna change anything for you today, but text message marketing might actually do that.
This will transition us right into virtual assistance, I’m gonna do another episode on this and kind of talk more about why that’s important, but let’s talk about how you can use the virtual assistance, because compliance requires often of these individuals, if you have a list already from your old database or whatever it is, and you have their first name, last name, self one, an email, but they haven’t opted in to get your text message. What we do is we grab a form, we create a form, first name, last name, phone email, we send it to our virtual team, our virtual systems overseas, Philippines, India, different areas there, and they do the data entry force where they put the first name into the first name field, the last Im in the last name field, the phone number to the phone number field in the email, the email field, and then that will start an automation if you are in your business and you don’t have enough time because you’re a small business owner, time is always the factor. It’s usually not just money, you’re starting to build money, you’re starting to build wealth in the company, but you have no time, so what you have to do is you have to start leveraging other people’s time… It’s kind of like the credit card stuff. We talk about before, leveraging other people’s money, you have to leverage other people’s time, the way you leverage that time is you go out and get virtual assistant, you can go to five, then you go get one of them… It doesn’t matter, for every 40 hours that you give to the virtual assistant, you might be saving yourself 20 or 30 of your own hours, which at the end of the day, just do straight math. If you pay yourself 100 an hour, and the virtual systems caution, you threw five, seven or an hour, you should always do that every single time. You should set that up.
So the way that we use the virtual system is primarily in the data entry method, putting information into a spreadsheet, putting it into a form of putting into the CRM, whatever it is that you need to do to get that consistent, repetitive kind of nature.
We always use the virtual assistant there, and then at the end of the day with text message marketing, once you text the prospect, always make your call to action to get on the phone with you, do not try to close on text message. It is extremely difficult even if you have a referral, very, very difficult to get anybody in interest in… You sound to say, Hey, I just send you a text message. Thank you so much for responding. What I wanna do, jump on the phone. So we can see if we can help each other out. Use that kind of verbiage. Do not go, Hey, do you wanna buy something? Just ask them How can we help each other out get on the phone there once you’re on the phone figure out how you guys can leverage each other’s relationship and eventually get them to pay you for your skill set and maybe eventually you can pay them for their skill set thank you so much for listening to this particular episode on text message marketing hope everyone has a great Thanksgiving here recording or early in the morning what’s the it
To Listen to this episode, please visit:
To listen to the previous episode 12 – The Sales Rope vs Pipe, please click here;
To listen to the next episode 14 – Intro to Virtual Assistants, please click here;