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Welcome back to the prospect of the show, where each week we talk about tips, tricks to methods we’re growing at again, small business pipeline.
I’m your host, Doctor On a Robertson on this podcast, you can expect segments of communication, sales, prospecting and closed, thank you to everyone with support 500 episodes in the days in the 22, enjoy the show. These even come quadrant of urgency and importance, and this is not a new idea, but it’s one of those things that I’m starting to realize more and more of myself as we’re growing this business here, I thought I would share it with with anybody that thought it would be interesting.
And so basically, if you imagine your head there, there is a four corners to it, urgency is one of the sides and importance is as the other side, so on top you have importance, and then on the bottom you have non-important tasks, and then the left you have urgent tasks, and on the right, you have non-urgent tasks, and a lot of businesses when they’re starting to get going or getting into the bottom half of the quadrant, which is not important tasks, these are things that are interruptions and distractions. They’re not gonna move your business forward, they might not move it backwards, but they’re definitely gonna kill your time, and because that you should be eliminate those particular things immediately. Now, the non-important tasks would be things like answering emails, following up on text messages from basic kind of production things, nothing into a sales, nothing to do with putting out major fires, and because of that, there’s not really room for any growth when you move up to the important part of the actual chart, what you’re gonna find is that there’s urgent and non-urgent, everybody thinks that they should be focusing in the urgent category because this came up right now, it’s super important to take care of… It’s one of the thing that’s gonna help me move forward, but the problem is, you will never get into goals and planning if you focus all of your time and urgency, so if every morning you wake up and you have a fire, you gotta put out the fire and then by the time the fire is fixed, you go on to the next thing, which is probably a non-important task, and then you never get a chance to actually do those goals, planning and long-term strategy. So the six things that I do that are in the non-urgent important category that I recommend you do every day are team building, brand building, long-term growth strategy, social, web brand and networking, and those all seem really generic concepts, but here’s the thing, if you aren’t looking for the next team member to join your group or help you either on production, fulfillment, sales, whatever it is, if you don’t have that next person that ready there to be with you, then you’re never gonna actually get to that, you’re always gonna be in crisis, like Oh, someone left and we have to hire someone else now, so if you spend that non-urgent time, are a little bit every day looking for new team members, then you’re gonna be a little bit safer often you’re not gonna have as many problems long-term on the flip side, you gotta be also working on brand, now, brand could be things that are mixed in with number four here, social, but at the same time, brain could just be anything like you’re putting out content online on social platforms, you making phone calls and letting people know what you’re doing now, you could be making changes to other online presences like directories and other areas that you list your business, this could be trade shows, this could just be having different images done, graphics done, infographics, things like that, or you could be tie that directly into social and running, tick, talk, Instagram, Facebook, LinkedIn, or any of those different platforms that are there that exist, but after you’re done the social, you should immediately switch into long-term strategies, because at the end of the day, if you don’t have a long-term strategy or a goal set, then you’re never really gonna have anything to work towards, so you should spend a little bit of time and figure out, listen, I wanna… If I have a 50 product and you wanna do a million dollars in sales… What does that actually look like? Right, or you could say, I got a 100 product and I wanna do a million dollars in sales. Right, is a one-time service or product, or is it a monthly recurring service or product, but if you make all of those long-term goals in long term could honestly be one year to five-year goals, it doesn’t have to be these 25-year goals. Long-term being just not today, not this week, about this month, if you break up those goals really for the year, you can take everything… Go backward. So if you said that you wanna do 12 million just to make the math easier. You would just say, Okay, well, I need a 100K per month.
So now you took your long-term goal of 1 million, divide it back up by 10 and got 100 per month, then you can divide that back out by the four weeks and say, Okay, well, that’s 25 per week, and if that’s basically where you’re trying to get to now, you’ve taken your long-term goals and plan this in the morning in your non-urgent important category because it’s really important to apical, it’s not gonna change anything tomorrow though, so that’s where people have a lot of difficulty and actually getting these tasks done because they don’t happen right away.
So that is where I would focus your time in the long-term… Non-urgent important category.
I would still really not get into the non-important category, we have interruptions and distractions because that is extremely difficult and just a time suck for you where you start checking emails and do these other things that just don’t make any money and don’t help your customer and don’t help your team and they just don’t do anything there just literally time suck, right? Don’t go on Facebook, don’t go send out some tweets, don’t go post a bunch of shit on Instagram that doesn’t matter, be in ten full, do the brand, do the social, do all those items, but make sure that they actually have some value and realize that they’re not urgent tasks, they could be important, some of them, but most them are non-urgent, they kinda switch us over to a web brand, again, something like writing a book or having a sales letter or having a web web… Basically, a website that’s gonna show what your new services are, your conserves are… You have to have that web brand that exists in place because when people go to your site and they wanna learn what you’re doing, they need to have an understanding of what that looks like, so because of that, that’s a non-urgent but important part of your business that you need to work on. So that would be web brand, that could be any of the graphic stuff that you’re doing for the website, that could be the actual structure and layout, the sales content, the funnels, any of the re-directions that you’re doing into different sub-categories, any of that, that kind of define, maybe you have more than one website, ’cause you have more than one product or service, you really trying to drive people down these different funnels, the last non-urgent important tasks or probably the most important is networking, if you don’t have a strategy for outbound networking or outbound, outflow, we call it, to generate inflow, you’re gonna have a lot of difficulty with sustaining anything long-term, and because of that, we’re not gonna be able to really focus on the business now because you’re always new where… We’re gonna get the next client. Where am I gonna get the next person to work with, where are we gonna give the next business to start, because you’re doing none of the networking strategies long-term, so a section is that at least once per month, you go out to a physical in-person networking event, if that’s scalable for you in your business, maybe you’re too small or maybe you’re too big at this point to have the time to do that, you might have to go online or do a podcast or do some other type of content, but I…
I still recommend to do things in person because there’s not the better than a hand shake, and it just seems to be that a lot of business that we’ve done in a lot of the great partnerships we came to had been exclusively from trade show type events, so just to recap here, we got team, always be looking for a team and your non-urgent important time, build your brand, which could be anything from digital content to print content, to tie that in with social, which is our fourth item, long-term strategies, these… Your goals, Finance or on goals or time goals or whatever they are, a brand to make sure that your website or your funnels are really tied into what you’re doing, and then the last parts networking, making sure that the people that you meet are gonna be able to either help you grow your business. So you’re gonna help them grow their business. Pretty much everything else in between, doesn’t really matter. You can have the best product or service out there. If it doesn’t make money, save money or save time, nobody’s interest in buying it, so that’s not gonna be a very useful approach. So overall, spend the time, do these six things non… Are important. And then the last piece is, when do you do these?
Every single morning I would do these before you start tackling all the other stuff, because if you start doing this a later, you will always find something that you think is urgent, important, that’s gonna fill in that space where you’re not gonna be able to actually go any further, so make sure you take care of the non-urgent, important stuff first, then flip over to urgent important, put out all the fires that are in the business, and then honestly just eliminate quadrant three and four, which are non-important tasks that are urgent and not important, tasks that are non-urgent, don’t worry about any of those, those… Your interruptions and distractions, they’re not moving you forward, they’re definitely moving you backwards, so don’t spend any time there, make sure you’re focusing on team brand, long-term strategy and goals, social, web brand and networking, and really nothing else.
Thank you so much. Or listen this up. So the podcast ogee. Great.
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