Anchor;

Don’t peg yourself into a hole that you don’t fit into yet, meaning don’t rush and do all of the social media platforms, don’t rush, and by the 5000 websites with branding and logos that don’t actually serve your business because you don’t know what type of practitioner you’re gonna be.

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Well, come back to the prospecting show. Today we have Andrea Maxim on the call. Thank you so much for coming by.

Thank you for having me.

Absolutely. So let’s start things off, give some background on where you came from, your business, how you help people so that we can get a little lay of the land here.

Absolutely, so I always knew that I was going to be a doctor. I didn’t realize that naturopathic medicine even existed until the very end of university, and when I Googled that term and saw everything that it works with regards to medicine, I knew that that was my calling. So four years later, get my degree, and then this massive bubble just first surrounding where I’m thrust out of the safety net of school into reality, where I have to now become an entrepreneur, and I had no business background other than watching dragon stand in my parents living room and learning the language that way, and I found that it took me five to six years on my own to really figure out and get a handle on how to run my business, how to grow, how to talk to people, and so when I would engage in our naturopathic Community Facebook Groups, or talk to other students that were graduating after me, I would just hear the struggles and the pain and that you basically graduate in survival mode ’cause you just got burnt out with school. Now, you have thousands, tens of thousands of dollars in debt. You need to make something of this degree, and we don’t learn business, that’s not the nature of our proficient in our profession is to do no harm and to help the public, but we don’t earn an MBA at same time, so because of that… Because I just repetitively saw this need, support in that transition from graduation to the real world, I created the maximized practitioner method, which helps practitioners walk through basically what we call the practitioner code of how you should be starting your practice and what you should be doing in the first couple of years, then once you’ve graduated from that killer, move on to the second pillar, and then the third pillar to really kind of ramp and scale your business, and by doing this and by giving back to my community, it’s really helped to fulfill my mission to make an impact, not only with my patients, but with my colleagues as well, so I’m just so thrilled to be on your podcast to help grow that reach.

Yeah, and that’s an interesting kind of concept to start with, is that the band chiropractor myself, and going through that process, a lot of people think, Well, I wanna go to school ’cause I wanna help people. The part that they forget is that part of helping people really requires you to keep doors open, and those open require a business mindset, in the business mind, that’s not something that’s necessarily taught in a professional education setting, because typically speaking to people… If all the answers were in the school system, everyone who was there would be a million arrest because the word… The skills, but what their teaching is the fundamentals of how to do a specific job, like a nature path and a chiropractor or whatever it is, they forget the piece about, Hey, I actually have to get paid for my service. That’s just part of how it worked.

So it’s really interesting you bring that up compared to other students or other people that you went to school with, where do you think your prior business knowledge was, were you average, where you… Below average, above average. What do you think?

I was just as good as most of the other people that had never experienced or run a business before, I think the difference between me and perhaps some other practitioners is that when I graduated, I knew that I just needed to do whatever it took to make exist practice, run and run quick, because at the time I graduated, I didn’t have a family, I didn’t have children, it was just all me and my time, and I said, Okay, this is gonna run short because now that I have a family and two kids, like your time is since your own anymore…

I just bet big on myself, I said, Who do I need to talk to, what do I need to implement my clinic, how hard do I need to hustle? How many presentations do I need to be doing? How many people can I get in front of?

And I did that solid for the first year, and I think where the difference is, is a lot of times practitioners are graduating perhaps with this false sense of It’s gonna be okay, or as soon as I joined CS me with another clinic… Well, they will help me get busy, and I always knew it was like me and the alone that had to make this happen, so it was just basically grit and determination and testing and failing and testing and winning, and never being afraid to invest in the things I needed to invest in in order to grow, and that was always my mindset from day one, and that’s all that I can speak for myself at least, but I do know that if people don’t have that awareness too, so I also had a bit of experience working in another clinic where I help at the reception desk, and I kind of got a feel for what the business… How that business structure kind of ran, I don’t think enough practitioners are getting that aspect of their… Not containing education, but preceptors, Louis preceptor inside the treatment room, but we don’t preceptor outside of IT, and I… You can do that, then you’re gonna have your eyes wide into open for what’s expected of you once you graduate… More than someone who’s never seen it before.

Yeah, that’s a very, very important part about running the business, what do you think the biggest part of going from being a practitioner in that preceptor ship in the clinic or in the treatment room to learning outside of that, is that something that you completely self-taught, did you have a mentor, did you learn from somebody in the past and he… You said dragon standing, kinda seeing how business works there, but who is that person or that system that you put together to be able to do this… The best answer that I have is, even before I started in atrophic School, when I was researching it, I sought out a narain in my area. And I just showed up in her office one day and I just said, Hey look, I just wanna be exposed to what this is all about. Could I just sit at your reception and volunteer my time?

So because of that opportunity, I was able to help develop the systems in her business while she was growing it, then I went to school, in my externship, came back, saw patients in that office, and then she ended up telling me that practice, so definitely that exposure, which is something that I sought out myself, so I didn’t need the hours, it wasn’t something that my school asked me to do, but I knew that I needed to get a well-rounded view of how this business structure was gonna run.

So that was probably the biggest impact to help me get my business up and running much faster than if I had to learn all the pieces on my own, but I also wasn’t associate at another clinic, and I really aligned myself to watch what those practitioners were doing what were they charging? How are they re-booking, what were they doing and kind of mimicking that into my own practice, but then also I did a lot of CE courses, and every time I went and sat there for a day or two, those a weekend conference, and they were giving you protocols and saying what they do in their business that was successful, I mirrored that immediately in my own business and tried to figure out if that would work for me or not, because my whole mantra in the beginning was, I’m not here to recreate the wheel, I’m here to do what other people are doing and make it work with my style, with my business, and make it even more successful. And by doing that, you eliminate a lot of this grind of meaning to do everything from scratch by yourself without any templates to run off of, and that can just waste a ton of time.

Yeah, and it’s interesting you bring that up because I think you definitely cut the learning curve, if you’re able to pick up what other people are doing and kinda learn where they went right and where they went wrong, you certainly save yourself a lot of time and potential headache, right?

Yeah, for her.

And in your experience then, with people going through school, what could they add to the educational system, in your opinion, that would help people be more successful right out of school.

And I think about this idea all the time is look at the school ad… And I really don’t think that that’s a fair question to ask. And let me explain, we are already inundated with all of the things that we need to do, all of the hoops that we need to jump through to get through just our certification or our degree or whatever it is, to become licensed practitioners…

I don’t know, it’s diluting the education to provide more business experience would be the best idea in the curriculum, however, where the issues become is that the schools do not provide enough support for the four-year graduate or the end of the course graduates to say, okay, here are the top 10 resources that we want you to either by watch, learn from or go to, and you should do this between when you write your licensing exam and by the time you get your license.

And I think that is where the gap is. If I can say that, where most of the practitioners that I’ve interviewed, they just say, I wish someone had just given me resources, I wish someone had just pointed me in a direction, so I knew what I should start with instead of just trusting me out into the world and not giving me even a map, like basically, I’m just counting pebbles on my way and hoping that I’m on the right trail, so I don’t know if I would put the pressure on the school per se, however, I think the school could have a more realistic view of what reality looks like for most practitioners when they graduate, because my fear is it always pays again, the safe bubble that you’re gonna be successful, it’s gonna be so easy, don’t worry about it. All these other graduates are so successful, but the most successful graduates typically are in the top 25%, and no one talks about the other 75% of people who are struggling and continue to struggle five years out or 10 years out, and they don’t talk about how you should be planning your money and what you should be spending on, so if they could start maybe making the the career choice more realistic, I think people wouldn’t be so shocked when they graduate and that point that you’re making… The part that I definitely agree with is that this school is just not necessarily responsible for figuring out how to teach you how to do business, but one thing that I particularly noticed an in chiropractic school was that there’s an education… This is even something I learned when I went to Western University up in Canada, is that they don’t understand an education 8020 Pretoria, they just don’t… They’re interested in following a curriculum and saying You need to know every single one of these things, and I for sure could tell you that in the chiropractic education, if you’re somebody that was looking at the whole program and trying to figure out what’s important and what’s not, 80% of it definitely could be limited, 100%, they’re trying to do this broad base like, Hey, we need a foundation of knowledge, we need… We need you to know a little bit about a lot of things that you could be well-rounded, and there’s certainly value in that, but if you look at what you do every single day in practice and compare that back against what you’ve learned in every single course in school, and maybe you disagree with me on this, but my experience has been, there is a very small portion of things that I actually utilized from the education system in practice, and you know what, I think that is an incredibly valid point that I didn’t even reflect on my only concern might be what I don’t use in practice or what you don’t use in practice might be different than what somebody else takes from the course, and that would be the only hard part to say what should we eliminate, but the point you’re making it 100% valid. How much time are we wasting on basic things that we’re never gonna do when we could be honing our skills, making is really proficient at one particular area and just making it successful that way, and to be honest, if we’re elaborating on this conversation, it might actually make practitioners feel more confident when they graduate, so they can explain their skills better instead of being so diluted, and therefore they should be successful faster because they can communicate all of that to their potential patients. And I think that’s a really, really strong point. And something that maybe in the next decade will change… I hope that it does.

Yeah, and I think there is gonna be a transition for a lot of these businesses or schools that they’re really ultimately businesses, ’cause a lot of them are private private entities and kinda going through the educational forums, but what they’re gonna be looking at, I think, is enrollment and at the end of the day, enrollment is based on really two factors, interest in the profession, in success of the profession, and at least in certain areas of chiropractic, like where I went to school, there was always this talk about enrollments going down a little bit or it’s up a little bit and whatever. And a lot of that could be stabilized, in my opinion, by having a great business foundational program built into their healthcare system to say, Yes, you need to be a healthcare provider, but these are all the things you need to know. You need to know how to do taxes, you need to know how to do book, you need to know how to sell your service or product to people, you need to be able to educate people, and you need to be able to be… Or be a physician.

Right, you need to be able to do all of those things, treat patients and to be successful, ’cause at the end of the day, you’re not just treating people, if that was as easy as it was, everyone would just do it, but there’s all these external components like marketing that, I don’t know with your education, how much they touched on that, but in chiropractic school is basically zero.

Yeah, I agree. I whole hardly agree. And I do know… And here’s the other flip side to that is we do offer business business lectures, and we do have a business course that runs through the program, and none of the practitioners show up. And that’s the other problem is we have these people that are coming in and trying to help you, and the students will say, Well, it’s not related to what I need to know in order to pass my certification, therefore, I’m not gonna waste my time on these classes and I think if we also made a bit more mandatory and really put that pressure on, you’re absolutely right, it would be game-changing for the entire profession.

So as I said, I really do hope that over the next decade, that model would change to exactly what you’re saying, and it’s a cool concept in the fact that there are people who are really successful that are in that top 10, 15, 20% of like what you were talking about… And then there’s the bottom. Let’s call it 70 or 75%. And if you look at just things in general, I look at school in general, basic undergraduate education design for workers, not entrepreneurs, if you wanna work for somebody else, you go get a four-year degree to learn that to learn to go work for somebody else.

School is not built for entrepreneurs, just like post-secondary education, like a doctorate program, if your naturopath, chiropractor, physical therapist, whatever it is, those degrees are not really designed again, for entrepreneurs, which is a problem with the school system in general, and so my theory on this is that individuals who want to change this have to go through administration to be able to get this kind of stuff into the system, however, it’s unlikely that’s gonna happen because we still need the law of averages, we still need the average, you don’t get the mentorship who don’t get the business experience and don’t get really the marketing experience, that’s gonna make up the bulk of all the professions, chiropractic, PT, naturopath, whatever. Even me, same thing.

Yeah, no, the people who take the extra time like yourself and myself to go above and beyond and learn that it will separate the pack further and further, and you actually see this tremendously in America, a lot of people complain about… The middle class is disappearing. And not to get political on the show, but the reason that the middle class is disappearing is the same thing we’re talking about, the people who really care, spend the extra time to learn to elevate their skill sets, and then the people who don’t care at all. Kind of fall to the bottom and have some of the difficulties that you’re talking about, that middle ground is starting to separate, I think more now than ever, because of how much digital stuff is available, if you wanna make the effort, you can learn how to market, how to do sales, how to do proper notes, how to get new patients, how to do all those, everything you can learn them online and get great mentorship online, which you couldn’t do 30 years ago, so now we’re in the separation of the average, which used to be this nice bell curve of like, you get people in the middle and you get… The tails are very small as now you’re getting this huge shift where it’s like an upside down Pole, where you get in lots of people on the bottom who can’t make it, and then you get lots of people on the top who have figured it out and taken that extra step.

So I think it’s really key way you’re talking about to be a self-starter in a self-learner, to go above and beyond and teach yourself how to be successful… Well, you look, this is your career choice. This is something that you have no plan B, like You just spent a decade in school to help people… And the reason I take that big break is ’cause the first thing that comes to mind is what we said at the very beginning of this interview, is that we went into school to become feelers, we didn’t go into school to become entrepreneurs, and I think a lot of people get so addicted to that whole, I need to heal everybody piece, that they’ll even lower their rates or offer free services or give things away for free, and while that has merit, if we’re talking about just basic business practices, you also have to remember the value what your lifestyle… And you need to keep the lights on and you need to keep your business up and running to… So we are talking about how you can grow successful practices, and for a lot of people, they’re just gonna be so… They’re just gonna push back against that because they just genuinely want to just be there for people, but I think if we can also offer them the opportunity to say, Well, here’s how you can still make a good living, you can still pay off your desk and have that impact that also exist now too, and there’s people on the internet that are talking about that too, so you know what? It is just really sad what is happening, and especially with the way that inflation is happening and everything is going up, and it just makes people freak out so much that I feel like we’re just always stuck in this place of survival, and as soon as you’re in survival mode, you’re no longer in a place of service. Anyway, you have to find a way to get out of that as quickly as you can.

Yeah, in two points around that, there’s… I don’t know who said this quote originally, but there’s only two ways to live… Right, you either survivor thrive and it’s one or the other, you’re either in this place of always trying to catch up and always trying to get to average… A place where you’re like, Listen, I’m sick and tired of being sick and tired. I’m gonna change something, I’m gonna grow my business, I’m gonna help more people to serve the world, and ultimately that’s gonna make me a better business person in the long run. Now, the interesting part in my mind is how do we get more people motivated in the healthcare space to do exactly that, you and I are already motivated to get this kind of result, but there’s a large portion of people like you talk about that say, Well, I wanna heal people and I don’t really care what the cost is… Yeah, so the question really begs, or what do we do, how do we fix on… And I think a lot of that… And when I talk to the practitioners that are really struggling the most, a lot of it is their own internal belief systems, they’re my blocks, the way that they were raised and the stories around money that they’ve been taught and ingrained, I think that needs to be one of the biggest implemented programs or courses or sort of business development until pieces that needs to happen in the beginning is breaking those things down and breaking down those negative beliefs and those internal stories that people are telling themselves because really, that at the end of the day, was breaking down the confidence, it stopping them from charging what their value is, and we’re not talking charge a 100 a visit, we’re talking just reasonable enough that you can keep your clinic up and running, and I… And I’m gonna say this lightly, but I do think there are select for that, like to just be in this poverty-based lifestyle because maybe there’s a bit of that victim, maybe there’s that source of blame, and that’s also something that needs to be taken into consideration because most of the people that I’ve talked to that are struggling aren’t taking full responsibility for what’s going on in their business, and they blame it on the schools are promoting us enough there, not Mark… It’s like external blame, and they’re not taking responsibility for the choices that they’re making inward either, and so it takes a lot of soul searching and ego-dropping to get around that, and once you get past that… Which can take a long time, but once you get past that and work through it, business just opens up to this beautiful creative outlet where you are still making an impact and still thriving and still growing in your learning and developing and growing along with them. But a lot of it, I think, comes down to just a mindset and what is weighing people down and what are the stories that they’re telling themselves, ’cause that is not serving them well, and the tough part about that is people who get in the poverty mindset, like you’re talking about they have a very difficult time actually getting back out of that mindset, they get themselves locked in believing like, Oh well, if I do more, I have to pay… This is maybe more of a US issue then I can’t have issue, but with the way that the loan structure is, I think a lot of people look at it like, Oh, if I make too much, then I’ll have to pay more on my student loans, which means that it’s gonna have a higher payment, which means I am enough money, and just like this cycle of garbage that exists in the United States, where as in Canada, with my experience, it’s very much like everyone just kinda owns what they have, it’s like, Listen, this is the cost of doing it and you’re either gonna do it or you’re not gonna do it right.

You know what, I’m gonna challenge you on that. I’m gonna say what you just said sounds similar to what I hear appear all the time, so I don’t think… Are that different?

Yeah, and it’s interesting too to think about the fact that Canada in the US are becoming more and more similar with healthcare, there are definitely huge differences in at both countries, it would be Canada for 18 years and have lived in the US now for eight years or something like that. The big difference that I’ve seen is that in Canada, it’s a… The speed of which things happen seems to be a lot slower, in the fact that the way business transact is much slower in the US, we can get on a phone call or we can talk to a patient, or we can talk to another provider and get an answer like pretty wrap and it’s like, bang, bang, bang, just like real quick decision making, whereas in Canada, one of the things I have noticed that people are a little bit more reserved, a little bit more cautious and take a little bit more time to actually execute business whether that’s in practice or here, and it’s very strange because we do business in both countries, it’s like, Oh well, this client… I can tell you where the clients are from, just based on the response to things, you know We… This Canadian, Clint, this a US client, or this is a big business or a small business, and I think the way that that translate in the healthcare practice is you gotta know your patients, you have to… Right, you have to know that motivates them why they’re coming to see you, what problem they’re trying to solve, because if you’re sitting there, and ultimately I say this in quotation, selling them something that they don’t need, then it’s gonna be a bad fit ’cause they’re gonna be disappointed, their expectations in the reality don’t match, and then there’s this level of unhappiness if you’re promising the world to them, they’re coming to you with, I don’t know, low back pain, just make it really simple, and you’re promising like one visit gonna heal everyone, and they don’t get it in one visit, well then now you’ve mismatched the reality in their expectations, and because the reality is much lower, there’s a negative happiness or really people that are unhappy with what they’re getting, and so I think that’s really key to set expectations and with what you’re doing, I think the part that you’re solving more than any other person is you’re looking at what currently exists and saying, that’s not enough, there’s a better way.

You got it. And I think definitely in can, there were a lot more risk adverse, we tend to be a little bit more cautious about things, but exactly what you’re saying about you can over-English, but then you can also under-embellish and really underwhelmed the patient too, and I find here, that’s what a lot of practitioners are doing, is they’re too afraid to say, Here’s what you need, here’s the lab test, here’s how many visits I need, it’s more of coming from a very un-confident like, Well, I’d love to see you come in next week, but I know it’s gonna cost an extra 90, so we’ll leave it up to you, and I think if we could meet in the middle, we’d be creating some pretty great practitioners… Oh, that’s a certainty on under-valuing the service, and I see that a lot with people that I’ve been to school, and even people that I just know in the different professions, they will sit there and say, Well, I know the patient should get… Well, 15, 16 visits likely, ’cause they’re really chronic or 55 years old, they’ve never been under care from any provider, and they’ve really hurt themselves, I think people sit there and go, Oh well, I’m gonna recommend three visits because that’s what their Blue Cross Blue Shield insurance is. gonna cut, right?

And that’s like a crazy mentality to me, don’t offer the patient with their insurance covers or what their corporate plan covers, offer the patient what they need. That’s just a simple… As it is, yeah, and I was just talking about this with students just two days ago, and I was saying, You need to stop making assumption, you need to start making assumptions that somebody can’t afford your services, that somebody can’t afford that lab test that you know that’s gonna make a game-changing approach to their treatment plan, you need to stop making assumptions that they can’t afford your 12-week protocol that you wanna create for them, and we so quickly put our ego again in front and we so quickly start to make these crazy assumptions about cost, that we purest ourselves from giving our patients the educated treatment plans that they can then assess what they will or will not do, and that’s something that has to stop immediately, and I think if that… If that was the only thing that people took away from this podcast, which I would hope is not the only thing, that mindset, so I will lay everything I layout, all of the cost, ilia, future investment is gonna be how long I want them to do it for. And then we negotiate, but there’s no way that I could ever give them an educated option if I’m assuming that they can’t afford it, and therefore I don’t even let them see what’s possible, and that’s really bad healthcare in my mind.

Yeah, and it’s a disservice to the patients and the fact that they’re expecting… They’re trusting you and coming to you maybe on a referral or however they came to you, but they’re trusting that you’re gonna be able to solve their problem, and if you go in there and again, like you’re talking about how the poverty mentality of not giving them enough visits or the right care, or the right test, because you’re worried about the cost, well, now you’ve taken your personal limiting beliefs, which are the things that crush everybody and basically push it on the patient and say, Well, my limiting belief is 90 is a lot for a visit, so I don’t wanna tell you about this option because it’s gonna be 10 visits and that’s gonna be 900, I don’t know if you can afford that and this and that, and it’s like, Listen, the patient needs to look at the cost of doing business or having your professional service, not just in how much it costs them. Now, what is the cost of not doing it is? That is the EIN, don’t answer. If you can get this low back pain example, and it’s maybe more true in chiropractic than what you’re doing, but doesn’t really matter what the condition is, the point is, if you have a problem, you know that there’s a cost of not getting it fixed because when you can’t walk anymore. It’s gonna become elevated on your radar, you’re gonna be willing to fix it, and at that point it might be too late for somebody to really get the proper care, so when they’re coming to you for whatever the ailment is or whatever it is that you’re working on with them, they need to look at what is the cost of not solving this problem. Now, in waiting five years or waiting six months to solve it… Yeah, you got it. You nailed it.

And so to kind of wrap things up here, what kind of advice would you give to younger students, I guess the age is a real matter, but what advice would you give to students who are either about to go into naturopathic program or really any alternative holistic type medicine, or even a medical doctor, what would you give them as a piece of advice going into school, going through school and then leaving school. How can they be successful?

Okay, so when you are going into school, I think everybody needs to have a clear concept of why they’re even doing it, if you are doing it, because it sounds cool, because the idea of helping people are healing people, sounds like a kind of like a cool thing to do, I just wouldn’t even bother, it’s too intense, it’s too long. Don’t, just don’t… When you are a school preceptor, as much as you possibly can, and preceptor, as I said, not only for inside the treatment room, but outside the treatment room, offer your time a couple of hours a week, two different locations and just say, Can I just shadow your reception Can I shadow your administrative assistant, I wanna see how your business is running, and I take you out for coffee and talk to you about the business side of things, the more you do that, the more… In that upper part of the curve, you will be when you graduate, because now instead of having that bubble talked on you when you graduate, you’re now gonna be able to just walk right through and you’re not gonna be so shocked at the reality of what things look like… And then when you do graduate, my biggest piece of advice that I give all new practitioners is don’t peg yourself into a hole that you don’t fit into yet, meaning don’t rush and do all of the social media platforms, don’t rush, and by the 5000 websites with branding and logos that don’t actually serve your business because you don’t know what type of practitioner you’re gonna be unless you’ve done this specialty shifts and had the mentors, you know exactly who it is you’re targeting, you have to focus for those first couple of years to just get in front of as many human beings as you can, to really understand who you are tracking, who you are repelling, what kind of language are they using, so that you can attract more of those people figuring out your confidence level in treatment protocols and how good your skills are so then you can start making those definite bits, give me 12 weeks, give me six visits, give me this or that, and really allow this first three years to be just about experimenting about trial and error, and then is when you start to really hone in and say, Okay, these are the areas that I focus on. This is my zone of genius, this is what I’m gonna be promoting myself on, that’s when social media can really pick up, that’s when you’ll actually be writing copy that is going to book people in to see you, that is when you’re gonna… Making videos that are gonna have an impact, that’s when you are gonna have word-of-mouth referrals just lining up outside the door, but until you get that foundational experience, I don’t believe you’re gonna… I don’t believe it’s gonna be an easy path, and you’re not gonna build that foundation that you need to, that you can build your business on on top of that, because the more you work in the first couple of years, the less you have to work after that because all of those building blocks are put in place, it’s just that, that mentality of just getting in front of as many people as you can and not being distracted by the shiny object takes a great amount of patients and sort of like tenacity on what you’re focusing on… And that’s something that we get distracted very easily when we graduate, and I would just strongly encourage you to stay the course and trust me that what I took five or six years to learn you could do and probably one or two… And that’s gonna be a massive difference in revenue… Yeah, and that’s super useful advice for people. Now, if we switch gears real quick here and talk about maximized business, tell us a little bit about how that works, what is the program and so that the listeners can kind of a better understanding of what you’re doing there.

Right, so the maximize business is the company that I put together to help our goal, our mission is to help 1000 struggling practitioners create that six-figure practice where they’re making a massive impact and still being able to shut down the laptop, come home and be present with their family. And so with that, we created a course called The maximize practitioner maximization or program, and that helps walk our patients and see me, our students through the practitioner code, which is starting with foundational experience, moving on to business essentials, where you’re gonna learn how to automate and system ISE, and really hone in on the tech, and then finally into modernized marketing, where you’re marketing yourself where most practitioners aren’t, again, using Facebook ads and videos, and we find just by having people go through it in that way, they come out on the other… And more confident, more focused, they’re getting more things done, so they’re in momentum and then they grow, and I’m just, again, those thrilled that I was able to share that with your listeners and that you had me on the show that I can create and fulfill that mission of 1000 practitioners.

Yeah, and I appreciate your time on it. Last question for you, how can people that are listening to this episode reach you… The best way is to find me on Instagram at Andrea Maxim and or go to maximize business A, and there’s a tab there called to work with me, and I would love anybody to book a free 30-minute call and we can go over and create a game plan for where you need to be putting your focus now to help you grow your business later… Well, thank you so much for being on the prospecting show. I look forward to getting feedback here from the listeners as to what they thought, and hopefully some people will be had in your way.

Thank you so much, have a great day.

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