I see these profound changes in movement and balance and force and stabilization in athletes to seniors, but then realizing that no one was taking that research in doing anything with it, so I saw it as my opportunity to take my passion and combine it with my understanding of this research, seeing some of the discrepancies or deficiencies in that research that we could make it stronger, and then that really is what led into the evolution of the NATO, so not realizing that we would have as profound as… And then effectively to… This episode is brought to you by in the Bo. So technology, the most of technology is a health and wellness company focused on developing products that restore function, an improved movement through the stimulation of the nervous system in the science of touch, their medical division has applications within neuro rehabilitation, and I treat Orthopedic Sports Medicine and pediatric development to learn more. Visit them online at naboo technology dot com, that is N-A-O. so technology dot com, enjoy the show.
Welcome back to The prospecting show. Today we have Dr. Emily, a place on the call, Harry.
It’s been great, thank you so much for having me as against… You’re very welcome.
So I tell the listeners your background story, I know you’ve done a lot of different things, and you and your husband or running around doing some awesome things in healthcare, but maybe give us the background of where you started meeting up until… Where you’re at right now.
Absolutely, so I am a TA, however, I consider myself more of a functional podiatrist, which means I take a very different approach than probably almost every pediatrics that the listeners are thinking of, look at the whole body integrated perspective of how we function from the ground up, how our feet integrate with our core function and stability, and then I take it even further, might have an A deep fascination and for their foot science, the nervous system, a natural movement, and how we can access the nervous system through the skin in the bottom of the feet, so through that, I’ve shaped my podiatry practice in New York City and how I see patients there, and I’ve written several books about their foot science, one of my books is come for strong. I’ve an education company for health and wellness professionals about barefoot science and natural movement from a ground up, and then no technology, which is a sensory material is my latest adventure.
Wow, a few different things on the plate, right.
So we talk a little bit about… You talk about being a functional diarist and some of the different… Maybe not skill sets, but different passions that you have, I’m sure there’s different skills there too, but where do you like to focus your time and… A diary space. Now you have no boo and you could talk little bit about that, but what do you think makes you different than some of the other podiatrist, either new school or old school or just any other practices out there?
Yes, so a lot of pediatrics are taught to look at foot function and put dysfunction movement from a biomechanical perspective, which obviously is an important aspect of human movement, but I like to take more of a sensory perspective, I feel that we need to honor and respect both the sensory function of the human body, as well as the biomechanical model of a human body, but at the end of the day, what feeds more output, what feeds the muscles that move the bones and the joints is the nervous system and the dictation of the nervous system is based off of sensory input to… Let’s say I have a patient coming in and they have… They’re a runner that keeps getting in stress fractures, let’s say, instead of me looking at it and just saying early like, Oh, they have an overprinted for which is causing fees, etcetera, etcetera. I try to think of it from the sensory perspective of the timing of stabilization, so I would then Instead think, Okay, what is happening with this runner that there’s this delay in stabilization, is it the pronation maybe, but maybe it is the surface is not the running on maybe it’s the cushion in their shoes, maybe they have decrease sensitivity and the nerves in the bottom of the feet from chronic use of shoes or injuries or history of an ankle sprain, whatever it is, and then how can I build it in sensory optimization for that patient’s movement pattern in conjunction with what I would do for over-pronation and put strengthen in hip strengthening. So I try to take a broad approach and through that deep appreciation of sensory sensory meaning, Oh, I… But I also think of eyes and ears and skin and joints in the hands, and how can we increase that input as much as possible for human optimization.
And so do you find that a lot of your thought process and treatment process is similar to chiropractic and physical therapy because they share a lot of those bio-mechanical kind of mindset, or do you find that what you’re doing is even more nice than that in… Is very specific to podiatry still.
No, I would say it would be more physical therapy, chiropractic, honestly, when I look back at how I look at movement, I really should have been a physiatrist is kind of Physical Medicine is what fascinates me many in holistic, LOD, functional physical movement or medicine.
But I would say compared to most other podiatrist… Yes, I do look at the whole body. A lot of the professionals that I teach through BFA is actually Chiropractors and physical therapists, very Fu podiatrist, unfortunately, don’t know how to take the information that I teach them and apply it to their practice, they might get it, but then they’re like, Oh my gosh, how do I actually use this with a patient where you and probably a lot of the listeners are totally know how to integrate it right away, that if someone has planted so it makes sense to totally talk about core strength and good strength, a way it’s seamless. For some reason, it’s a disconnect in how we’re originally put air from the school level, and so with the people that you educate and you have… Naboo, where did that start from? How did you go from the educational component and you’re slant on medicine and diary and kinda move into Nebo. How did that happen?
Yeah, so as I had mentioned, I have a big fascination for sensory neuroscience, movement, barefoot science, my education through a is actually called a Barefoot Training Specialist Certification.
So obviously, I loved Bar feed and I’m fascinated with bare-feet from a neuroscience perspective that I started looking at, but where in souls and services, so those three categories, and this foot ground interface through my practice and just my education, I did consulting for some top companies for Nike’s Innovation Kitchen, nerve bear for many auto companies and saw where some of the footwear innovation kind of mind goes, realizing that there’s still not a tab appreciation for the sensory side even in with this natural port where they’re seeing maybe like the tip of the iceberg.
So then I started looking some of the research of more so what could we do with footwear surfaces in souls, and I started running into textured in so research where there’s dozens of research articles on PubMed Thera website and sees profound changes in movement and balance and force and stabilization and athletes to seniors, but then realizing that no one was taking that research and doing anything with it, so I saw it as my opportunity to take my passion and combine it with my understanding of this research, seeing some of the discrepancies or deficiencies in that research that we could make it stronger, and then that really is what led into the evolution of MIMOSA, not realizing that we would have as profound of an effect as we do. Originally, I thought I would create an exercise mat, like a barefoot training mat for people who love to lift weights, Barford or do pilates and yoga barefoot, and then people started asking for the insults, that became a product that we launched, and then we started getting videos of people who could barely walk and now they can walk again, or people who haven’t run in 15 years, and now they’re running, and the conversation I hear with our customers that it is now kind of opened a whole another avenue of application that I did not know that that was the impact. So now we’re me deep into Geneva with this… Yeah, and it’s interesting you talk about how you guys aren’t necessarily, nor thought it company, you are almost a materials company, and when did you really realize that you were a materials group where you had that fascination with materials, how did you transition away from saying, Okay, we’re in this one product, and we’re really deep in this, but we’re actually a broad kind of solutions company looking at the research and the technology around specific materials in the beginning. So one thing that I did learn, and what I recommend to all of the listeners is that if you’re launching a company or you’re launching a practice or you’re coming up with a company name or whatever it is, think of it, always in the broadest way possible, even if you don’t think that it is a… It’s hard to perceive that that you don’t wanna put a ceiling over your head, if I kind of pigeon-hold ourselves into, No, we do math and we do a… The insults and then that’s it, versus just like potentially do, knowing that we manufacture the material than all of our products are coming out of, so we would do different trade shows and see how people would respond to the material, and then we started running into other products companies, some of the companies that license our materials are zero shoes, we license it and put it on their sandal, so now we started seeing a broader application… Well, I don’t wanna go into the footwear industry, that’s just a whole animal of inventor in sizes and all of that stuff that I don’t wanna get into, however, if we do work really well being on a shoe, why don’t we just partner with a company like that, or we have a license agreement with Tor manner, which is a non-motorized treadmill.
Perfect. I don’t wanna be in the thermal industry, but if our material on the slides of the treadmill can be used for gate training, post-stroke… Perfect, that matches our same mission. So I think it started seeing the creativity of other users looking at our product and then their wheels turning and then being open to what the universe kind of puts towards us.
And so do you think that you’ve had a different experience because you guys are now going down this pathway of channel partnerships and partner with these other companies, whereas a lot of people at this direct to-consumer, direct to provide or business-to-business play, you guys almost have a development or a system that could be plugged into many different products, like you said, I… The actual belt on a treadmill, like you’d be working with those companies to be able to sell that product to maybe a chiropractor or a gate specialist in PT. Do you find those relationships have been easier for you… More difficult. Talk a little bit about that maybe.
Yes, so what’s interesting is that all of the license agreements or collaborations that we are in, where we have four products that are on the market, and then another four that are in the developmental phase… They have actually reached out to us. So one, we didn’t have to fish and sell them on the product, they understood the material right away, they understood how it complemented the mission of their products, so they already thought synergistic and then… Yes, from a business model perspective, when we wanna make money on E… But to being a doctor, I will always go back to, I’m trying to help people. My mission or purpose is to make an impact on the industry of Neal rehab and sensory science versus just let me make a product… Make a quick, Bob.
I’ll help people along the way, but… And then kind of get out when I can… That’s not why I develop the material in the first place, and now we’re at the stage that we have to convince or find investors and advisors that really match and get that larger impact of what we could do, because it’s not just a straight direct to-consumer product, it’s not just a like a yoga mat or as in on TV product, because I feel like that doesn’t give it enough respect whether it is a lot of research in science and it’s a very simple product, but there’s a lot of science that goes into what we’re doing with our material and with the material as you guys are developing it, do you have a different approach now because you’re not forced into one particular product and that you have these opportunities to use the material in different spaces. How do you go about trying to improve it or change it, or make add on or we… Whatever it is you do to improve the product long-term… Yeah, so I mean, we have an amazing factory, with an amazing engineer that’s in-house at our factory, and they have a deep fascination for our product, they actually work with several other products in the SMR category and fascial category, and they’ve picked up a unique interest in our product… So some of the other stuff that we’re thinking of and playing with a little bit is, could we potentially add like grounding element, so you know how some products have copper or silver, and they have a negative eye on a ground being characteristic to them that also antimicrobial.
So we’ve been playing around a little bit with that to see if we could add certain properties to our material into our in souls to then provide even greater health benefits.
And what do you think your vision is at the highest level now that you have the material and you figured out some benefits around it, what do you hope to do with it? Like, what is the end goal?
To have it be a… The next micro is not the best example, but the hole grow or to be broad, Vera out soul where Vera is… People think that as the five fingers shoe, but Vera is actually an outsold manufacturing comes where most of the revenue comes from, or if some people are familiar with other abiotic materials such as Plastics, class diodes and material that is FDA-approved for diabetic neuropathy. So think kind of material science, the applications are very broad, we’re very clear, my husband and I though we are growing the company for a strategic acquisition by say a 3M or Proctor, dangle Johnson Johnson companies that can take the material and make an impact far beyond what I would ever imagine because they have the workforce and the money to really do it.
Got it. And so these companies that would come to you as an example and say they have another product, why are they typically interested in using your material, what is it about your material that sparks their interest typically really the neuroscience side of it, so let’s say if we work with… We work at power plate, so we actually manufacture mats that are customized to all of their plates, and if they are vibration-provided vibration, which is appropriate stimulus, it makes sense to then say, why don’t we add in another sensory input through the skin in the modem of the fee, so when someone is standing on it, we’re kind of killing two birds with one stone, it’s a synergistic relationship that we could just upgrade the existing product… Shows makes sense, obviously, because we’re still in the feet and wore an in Sol… Why not build it into it?
The treadmill makes sense if we’re trying to get even more sensory input, and then some of the other products are very a balanced focused, so if the goal is to enhance a balance or neural stimulation, any way, imagine if you added a layer of material onto the product, that made the job of your existing product much more effective… Yeah, and that’s nice too, because it’s kind of retroactively you’re able to add this product on…
I think there’s probably a lot of products like the red, they don’t have to reconfigure the whole treadmill, just need to add your product to their product. Is that correct?
Exactly. So you think of… We just launch the partnership with fitter first, which is wolds, and they’re one of the largest wobble board or balance board manufacturers in the world.
And to me, that makes sense, right? That I told people, if you’re going to do rehab or balance exercises on a wobble board, which is a large nerve proprioceptive rehab tool, why not do a bar food and then imagine you’re getting Stiles of the feed while strengthening the perennial reaction time.
Well, oh my gosh, let’s take it one step further. If you’re barefoot on the wall board, instead of it being smooth Wood, why not have the texture, the neurotoxin material on top, and now you get even more out of your feet, to me, it’s just… Same product, streamline it, or upgrade it just to the next level with a very simple application of a product of a material that gets even more out of the nervous system.
So you’re 100% correct. The integration of naboo is usually very streamlined and seamless because most of these products already exist, and what would be an example of a product that you would hope to have naboo in the future? And maybe if you’re already talking to some of these companies, but where do you see some other use cases that aren’t currently existing as a partnership, one that I would love is either a paddle board or a surfboard, so that would be more on the performance side and the reason for that is our material, when it gets wet, does not get slippery, sometimes when you’re on our material and you sweat, it’s a little bit different because what has oil in it, but water thinking like ocean water or you’re in a hole, it doesn’t get separate which is write… And we played around a little bit on some surf boards and Calabar, when you look at actual pad lebar competitions or even surfing, there’s not a lot that you can modify on the external of the board, similar to foot were, and all of this innovation goes into the exterior and the shape and the streamline of the shoe or the Board, but people are thinking of the interface between the foot and that actual product.
So that’s one that I would love. And then the second is that we’re working with a lot of planes companies or plates professionals, and that we started launching jump board material that people can add on to the plates, jefford.
We’ve also manufactured a what bar wrapping with the material, and then our standing at goes on to the carriage is a completely synergistic relationship between the sophistication of palates and what we’re doing from a neuroscience perspective, that to me that that integration is just like a no-brainer but that’s one that I would love to see either we streamline it ourselves or it’s picked up by one of the major companies such as start or bounce body, etcetera, and as time progresses here and you start having more and more of these partnership opportunities, do you think your product ultimately will be more of a business-to-business product where you’re selling into a gym or into a chiropractic or PT or poetry office, or do you see this being more of a mainstream sumer-based product that you would have the novosti technology attitude?
Yeah, so we have actually changed our business model to be B2B versus just etc… What… We first came out, obviously, it was direct to consumer, because sales on our website, we have launched a retail division, we are now in 14 re-tailors and my husband oversees the sales division spearheading that retail side of things, that the product is always end user, but our business model is more, can we sell to the retailer, to the reseller, to all of the professionals who are listening, we have a wholesale program for it to be available by the character, by the physical therapist, by the medical professional, that they can then resell it to their patient is much more the approach that we want from a business model… Yeah, and that makes sense to a lot of the companies that we’ve consulted with in the past, or that we’ve worked with or done outreach for, have had that difficulty of transitioning from a, like you said, a direct to-consumer or a business to consumer type model, and going to that B2B play, and I think the interesting transition that happens there is a lot of people forget that everybody along the way, it needs to be paid for their product or service that they’re offering.
And with what you guys have, I think the thing that’s really interesting about it is there are so many partnership opportunities that it doesn’t necessarily have to be the boso selling to a distributor, selling to a chiropractor, selling to a patient, but instead could really have these opportunities where you go to a plates manufacture or Walford manufacturer, radial manufacture, and that really ultimately becomes a direct consumer play, but you guys have a distribution channel in that kind of route.
Exactly, yeah. So as you had said in the beginning, that’s why I like to see your company as a material company that has endless opportunities to optimize the sensory stimulation in patients, clients, athletes, regardless of the product that we use or that they’re using, as long as our materials integrated into it.
Yeah, and that’s perfect. So just to… We talked about a bunch of different things. How would people reach out to you if they were interested if they’re consumer and they’re interested in looking at the naboo products to get themselves, or if there may be a chiropractor physical therapist, but I torment that are looking to take the orthotic specific product or the mat specific products and bring them into their clinic. How would people find you?
Absolutely, so our website is so as technology dot com, and through there, you can find information on all of our consumer products or in souls, our mats, and we also have a flooring system where people can set up their offices with a barefoot training or a sensory area with the flooring, and then through that, you can reach out to us on any interest for full sale options, we have an affiliate program. From our affiliate program, we give discount savings to the network of the provider, and then the provider obviously gets 10% of sales as well, we are also on all of the social platforms, you can reach out to us there, you can follow any of the work that I do, and we try to support all of our resellers and retailers and collaborators by doing shows together, I’m doing in services in different practices.
When we kick off a new store, my husband goes and we do an actual event for the public, we’re very much involved in the collaborative education that is required for the understanding of our product benefits.
Awesome, well, thank you so much for telling us a little bit today about in a boo and some of the technology that you guys have and the use cases I hope that the listeners found it in trust, it’s a little short segment here, but short Suite is always better, anybody who has questions, I can reach out to those social platforms at the end, and we hope we get great feedback from the listeners.
I think it’s so much
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