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Primary goal is to get patients well, so everything we’re gonna do in this model has to be for the benefit of the patient, or Number one… Well, number two is there’s some pitfalls in healthcare, if you do something that’s not complying to get trouble… The rule number two was, We gotta be compliant.

This podcast is brought to you by advanced medical integration.

AMI is a company that is challenging the status quo of healthcare, they believe that the power of healing lies within the individual, they help enable this process by empowering healthcare providers to offer services that promote the body’s ability to heal itself.

The AMI model offers providers a more solid foundation to operate from the scope of services as a medical office can provide, couple put the strong demand by the public for a wide array of holistic services means that their business will have the viability to thrive.Practitioners can now serve the 90% of their community that does not typically utilize chiropractic services, our model can be easily adapted to the newest services and procedures.

Am I prided itself in innovating healthcare service delivery, one of the greatest appeals to patients is that it’s a complete clinical team approach to their care, this ensures that they’re getting the very best treatment possible to resolve their condition and insures positive outcomes are booming systems over AMI helps establish and multifaceted Cine practice, and we provide a clear path to make positive changes by building a principal multidisciplinary team under one roof to provide the best possible care for patients.

Welcome back to The prospecting show. Today we have Doctor Mike carberry on it. And how are you… Say from doing well, how are you?

Good, thank you, so I appreciate you taking some time before we kinda dive into all the details, why do you tell the listeners and the viewers in this case, a little bit more about your story, your background, where you came from, and how you got to where you are right now.

Well, thank you for… Give me the opportunity to do this. I never grew up thinking I was gonna be in the position I’m in right now. I grew up with an interest in business when I went to college for undergrad school, I went… Got a degree in marketing, I got a BS in marketing.

I was the stock and State College. Now, stocking University in nature, graduated 1983. I got a job in sales working with fortune 500 company, Don and Bradstreet, I worked for the division, there’s time Roman Donal selling advertising.

And while I was doing that, I started dating a girl who was a physical therapist, and she specialized a traumatic brain injury as pro Railton, I became kind of fascinated with what she did, but at the same time, I had a necked and the neck… And Drew was pretty severe. One, I jumped off a platform onto the beach and Ella, I got struck by lighting, I temporarily with parent. Was either, but all I knew was Pardot a minute, then were off, I was in a lot of pain, pain on my arm and side of my head, so I started taking medication for it. It was the only time in my life I couldn’t work because of the medication was so strong, after doing that for about the weeks, I decided that I didn’t wanna do that anymore, and against everybody’s advice in my life, I went to a car prac, and the chiropractor thing peaking, so… And not only did he fix me, I was having headaches before that injury that went away when I started on the capacitor and I realized there was something wrong with my neck before I jumped off that platform, I was very passionate about going back to school to become a chiropractor. And I did, I graduated 1991. I opened my first practice in 1992, I grew very quickly. By 1990, I was doing 425 business a week, that’s when my wife insisted I hire an associate, so I did, and then I heard another one in 90… That was 9596, and we were doing 700 business a week.

At that time, I had the dream. Practice is making a lot of money. We saw a lot of pages, we help a lot of people, but there are some things that bug me, sometimes patients would come back to me a year later and say, Hey, you helped out a lot, but that thing came back… Not a lot of them, but enough of them to make me go, how did I know they were fixed and I realized I didn’t have a really good objective way of doing that, so I started looking at what other things could I do and kept coming up rehab rear, so I started studying the work of a guy named Renee call, he was an MD and he was a physiatrist, and when he first… His work that I was reading, he said, But somebody injures was fine, even if the solo back the first, and do as they shift their head for her, they called that forward head carriage.

So I took that day that I learned and I looked at my patient base week was huge. And they all had it, and I thought, he must be right.

Then my wife came upon work of another physiatrist named Latimer and was from chalabi, and he said… Callie was correct.

You do shift your head forward and when you do, you start using different muscles to hold your body up, and you call it Upper Cross… A lower cross syndrome.

Well, when I read this to my wife read this, we went, Alright, let’s test people for it, I remember doing a pilot in our office and everybody we tested it had upper cross-end or lower cross syndrome.

So we thought, This is perfect, I’m married to a PT, we can work together.

That could change everything. And we found out that the state of Pennsylvania did not allow a physical therapist to work of the referral of the chiroprac, and a lot of states they do, but Pennsylvania did it. So somebody suggested one to bring a medical doctor in to the fold, and I was very leery that I was put on medication, I didn’t wanna have other people put on medication, I didn’t wanna do that, but I was willing to look at it.

And we put an ad out and we had an overwhelming response of medical doctors applying for a job to work with it…

I in chiropractor, which what? Or exit.

And I was very surprised at that. So what happened was, when I started interviewing, I started hearing these stories of medical doctors getting a little discouraged with medication and the amount of medication in healthcare, and I didn’t know that was going on, so we realize we were onto something and we started creating systems and the practice developed the medical practice, we realized now a… We had to create a medical practice that at chiropractic as opposed to a chiropractic office I had met at because only 10% of the population Ludacris practice.

And we wanted to get the 9-0 per cent populate.

So over the years, we figured out how to do that, I was asked about seven years ago by a group to start a consulting company to teach our model that we had worked on, there’s a business side to this and there’s a clinical side to it, and we had to sort that out. So what we did was, we said, our primary goal is to get patients well, so everything we’re gonna do in this model has to be for the benefit of the patient… Well, number one, all number two is there’s some pitfalls in healthcare, if you do something that’s not complaint to get trouble, the rule number two was, We gotta be compliant, and then rule number three was, if we don’t make a profit here, we’re gonna go broke, we won’t be to help anybody. So it’s gotta be profitable.

So we made it very specific, keep it in that prior, a patient first compliance, second profits serve, and that has done is really well over the years, and we set our consulting company up the same way.

We grew extremely fast. The last two years, 2018-2019, AMI advanced medical integration or consulting company was one, 8500th one of the fastest growing companies in the United States out of 28 million companies. So we’re very fortunate to be in that position to have that growth and disseminating this model out to doctors of all this… Aplin, so that’s how we got here.

And if you had to pick one thing in your mind that has separated your guys consulting company from other models that exist out there, what do you think that one thing I…

I would say That’s a great question, but I would say those three rules, but it’s putting the profits behind the patient outcome and behind their compliance, we wanna make sure that we get patients well, so everything we do, we reverse engineer, we look at our clients and say, Alright, if they’re a chiropractor, which most of MAR and they wanna put this model in place, what would be the best way for the patients to hear about… Well, they’re more in our 10 people go to a medical doctor. But one out of 10 people go to her. So what we do is we market to the 90%, and putting the patient first was very important for that…

I was at that post. Important.

Yeah, and when you look at other practices that have an integrative model, either a single practice that as I designed it on their own, they’ve gotten a nurse practitioner or a medical doctor together with a chiropractor, where do you see those practices having difficulties that you guys have solved with the systems that you put in place. What makes you guys different than those independent kind of groups… Well, there’s other good products out there, I wanna be clear about that, but one of the things that we see people having trouble with is wrestling with the idea of a chiropractor is usually an entrepreneur mindset, so I’m gonna back up a little bit ’cause it’s a complex answer to a complex question, there’s similarities and differences between the medical profession and chiropractic profession, and the similarities I found are that 80% of all those professions, the doctors wanted to get into that business to help people, but… And the 20% in it, for the money, I E to try to stay away as 20%, but the differences are that chiropractors are very entrepreneurial, medical doctors tend to be very academic, so it’s just their mindset. It’s harder to get into medical school. And chiropractic Winder in a school, they realize they’re not gonna get sent a bunch of patients by the hospital, so they realize they’re gonna go out and get their patients… What I see… No, there’s exceptions to all. But I see medical doctors a lot of times are saying, I don’t know how to get new patients, and I don’t wanna run a business, I just wanna practice and treat people to help to get well, whereas chiropractors, and there’s exceptions to this rule as well, but a lot of them are very Hughie, they’re willing to take a calculated risk. And we’re not in a risky business where you take calculated risks because it’s that mindset that actually can change an industry, so it’s the two together that make it work.

One of the things that I see the chiropractors who are running these practices wrestling with is they’re used to it being all centered on them, whereas this down as a medical team, and they can’t tell the medical practitioner what to do, they have to allow the medical practitioner to make decisions for the best good of that patient, so the way we handle that is we teach our clients, look, you get agreements with these medical practitioners ahead of time, just like a hospital, that the hospital has a right to say, We’re not gonna do our transplants in his hospital, but they can’t tell a medical doctor, don’t treat that patient at astana that way. Treat in this way. So if you get agreements on the services that you’re gonna do in your office, and then you have systems in place for that treatment, you have to let those medical practitioners make that decision and determine wearing those systems is best for that patient.

You can do that to… Yeah, and you bring up a good point in the fact that a lot of what you’re doing is coming down to a system, it’s not necessarily who’s right and who’s wrong about the way that something’s done, it’s that you have a system in place to say, in this scenario we do X, and in this other scenario, we do why, and these are the parameters that we’re gonna live in as a practice to make sure that again, your rule number one patient is taken care of first. Right, and I was… If you set that bar up this high, I think it’s almost impossible to fail because you have the principles in place to be able to say, This is what’s important to us, and then below that, we will figure out all the other pieces.

Right.

Well, it’s a good point to make. What makes it difficult in healthcare, if we were making hot dogs, so you could say, Well, here’s the system for making… How are gonna always make it this way, but when we’re treating patients and they never present the same way, so that clinicians say, Look, here’s the different tools we have at our disposal, and when a patient comes in, you have to decide what they have versus what we have… Sometimes it may mean you what you need to go get surgery, we don’t do that here, but most of the times, we have options where we can help people be surgery, but I can’t dictate to the nurse practitioner, to the MD. I want you to do it this way. For this patient, I have to trust their judgment, I have to provide systems form, make sure they understand the systems, give the training and invest in them, so they can make those decisions, but they have to make the decision at me, that’s the hardest part of the… Yeah, and if you look at the model that you guys have, where you’re trying to look at a practice and say, how can we bring the best of both worlds together, what do you think it’s gonna take for most chiropractors to realize that what they have is great in one box, but for them to kinda transition and treat the patient more by having a medical integrated practice, they have to that next step. How do you talk to people about taking that next step when they’ve done the same thing for, let’s say five years or 10 years, they’re just used to that over and over and over again, for 20 years or 30 years, I teletoo.

It’s kind of like telling a fish, the world is bigger than your fish tank, if you’ve always lived in a box and you don’t know what’s outside the box, sometimes going outside that box is scary, so the biggest thing that the owner and not all of our owners are chiropractic, we have some owners that are medical doctors and acupuncturist and physical therapists, and nurhaci toner, so you have to be able to look outside of what you’re used to and realize that things are different in a different arena, for example, a lot of chiropractors… When I talk to them, they say, Well, patients won’t spend that much money on getting treated in a practice, and I have to point out to them, we’ll know in a chiropractic practice, there’s a difference how much they’ll spend into medical practice and whether that’s fair, not fair. I’m not gonna judge that, I just say that’s the way it is, I’ve noticed that over and over and every practice I ever started, so they have to think a little bit bigger than what they’re used to because it’s a different environment, which is what makes it exciting to me, to make in a…

That’s exactly… And I think the thing that you’re talking about is a price, cost value mismatch, is that some goes into a practice and says, Well, chiropractors do X service, they adjust the spine in the mind of the people, that’s probably what they associate chiropractic with, low back pain or neck pain for the most part, even though we both know that they do a lot more than that, that’s really the focus, so that value on the stack of all the things that could be done is kind of in the middle and maybe low, so to speak, right. And so people are used to paying that price because they feel the value is worth X, and so they’re willing to pay a price, but what you’re talking about, which takes this step further is you’re creating a greater value stack for the patient by having other services and having two minds together.

So my question there is, how do you think that a chiropractor can take their practice and integrate it, but then mentally get around the idea that their service is worth more than what they think… You make a very valid point. There’s a friend of mine, Brandon Dawson, and He says, Price is only an issue in the absence of value. So what we do is we focus on what are we actually helping the patient too… I’ll give an example, not many chiropractors have people coming into them that are facing need replacement and one an alternative, but in a medical practice, we do all the time, there’s a lot of be facing that issue.

The replacement surgery is anywhere from 30 to 5000 penny on who you talk to, but I just talk to somebody, so we… And so there’s a 55-000.And there’s complications with that.

So if a patient’s paying 5500 or their insurance paying 55 000, they have a co-payment, a co-ament might be 1000, so to pay a 500 co payment and out-of-pocket expense to Cal or chiropractic practice or medical practice that is owned by a chiropractor, could seem very out of reach for chiropractic, but for the patient and for the media world, they’re like, No, that’s just the way it is of payment options. So it’s the perception. Sometimes the one who doesn’t think it’s worth the most is the chiropractic Apptio… Well, and that kinda goes back to opportunity cost for the patient, you could look at it and say, Yeah, the patient’s gotta invest 5 000 to get the new replacement, but what is the cost of them not getting the other therapies that they could have gotten an integrated practice, maybe they only spend 200 or 3000 or 5000, really matter what the price is, but the outcome could be achieved maybe with less money, less time and less effort. If they had all of the options on the table, and I think that’s what you guys are providing. Is that not correct?

Yeah, well, if you look at it, it’s just break down that example, we’re using the knee patient, if you got a knee replacement that’s addressing the need, it’s not addressing what caused that need to break down faster, and the other one, if you did something like regenerative medicine it’s possible that need and repair, just like the knee replacement, but that’s addressing what caused it, what caused it is usually the tracking, so I tell patients where you doing any place where you do in regenerative medicine… That’s not gonna fix the problem. What’s gonna fix the problems correctly, alignment.

The example would be just fixing tires on a car that needs a friend in life, if you don’t do the alignment, that tires are gonna war down again, so it’s looking at the bigger picture and say what actually caused a problem and what’s gonna be responsible to fix that, and then having medical tools at our disposal, let’s say when people have alignment issues with their pelvis, that causes a change to the tracking of the needs, they’re gonna have project trigger point and painful muscles in the back along with the knees. Having a medical person like a doctor, there’s practitioner to do crater point objections to possibly do regenerative medicine injections while you’re doing… Have while you’re doing chiropractic to correct the alignment, all that combined is what’s gonna think that patient… And it’s kind of interesting ’cause you talk a lot about the belief system or the individual, the way that they’re thinking about solving their problem, I… Maybe the patient thinks I got a knee problem, so I need to go to the medical doctor because I’m probably gonna need a new replacement, and then you kinda went back and you said like, Well, how old the other night, it’s kind of the concept of like, it’s a tracking thing to my knee needs to be replaced because it’s old, how old’s the other E… It’s the right, it really is. So the mentality of the patient and the mentality of the physician, whether that’s the chiropractic nurse practitioner or medical doctor is really what drives, I think the business opportunity here, because not only are you helping patients, but you’re also creating more opportunity for those patients that they otherwise would not have, right. The education we have to do with the patients a lot of time is shifting their viewpoint away from pain and symptoms towards function, once a patient understands it, function is correct the symptoms to go away and stay aware. If you ask the patient, Do you wanna take a drug for restyled to keep a symptom it day, most of us say no, but they do it anyway ’cause they don’t know who is to do. So the focus here is, Let’s educate the patient, if we correct this function so that that doesn’t come back, now you have pain-free and you don’t need to keep Medicaid, most of them are in favor of that, so it’s educating doctor, educating staff at beating the patient and then the owner porcine interview point of this is a bigger game than just adjusting, Payoh is important with not everything.

Right, and with your experience being in the United States and seeing the healthcare system there, that’s very driven by as a specific model, do you find that the US is behind other countries in the way that they integrate practices, are they above now? Because you’ve created this system, where do they fall compared to other health systems… Well, I haven’t lived in other countries, but I talked to a lot of people from other countries, there’s biases here that are not in other places, there’s biases in other places that are not here, but I will say that our system is pretty broken. That’s why I look as both the death of American healthcare and with this last year, and what we did was I looked at… Out of research I did over the years for radio shows, I had a regular radio show for years, and a lot of the experience I had in interacting with people from the pharmaceutical industry and from the medical industry, and the stats were pretty staggering.

I thought they were bad and we had a legal team do the research, and in his book, we talk about the statistics of American healthcare, for example, most people, when I say, Do you know our health care is more expensive than the entire rest of the world combined most people don’t know that. And when they look at the fact that were like 42% of the world population, and we’re more expensive and restaurant combine, that’s pretty staggering to people, and then when I look in and show them how we rate compared to other countries out of the Organization for Economic Cooperation Development of the UN.

There’s 35 country, the United States ranks 29th.

That’s really bad.

Not, not good for our country that’s been really well-established, has lots of funds, and it’s very focused on trying to in the biggest health care bill in the world compared to everybody else can buy… It’s like the analogy I give a lot of time, it’s like, What if we are all race car drivers and there was 10 people and they all had their own car and my car cost more than all 10 of those together, and every time we raise… I came in 11th place. That would not be good.Retreat, that’s when we find ourself in healthcare, so… Why is that? Well, the best thing I come up with is our viewpoint or viewpoints less contained in symptom instead of Let’s fix the problem, and if you’re selling the drugs to get… Contain a symptom.

That’s a really profitable industry. But if you’re gonna to help patients, that’s not always the way to go, right. And when you find doctors coming together, either on the chiropractic side or on the nurse practitioner medical doctor side, do you find that most of them are already open and have a different mindset than maybe their colleagues before they join AMI or they kind of on the fence and you’re sitting there kind of explain them like list, this is the view point you have, you seem to be open-minded, but this is the view point you should try to adopt if you wanna have this integrated proct… Well, you know, it goes back to the original statement, I said, 80% of all the professions get in to help you… That’s the common brand, so I usually go back to that and then I say, Do you think our healthcare system works and a lot in these medical people, I would… For how many people don’t know? It’s to drug-oriented. For example, I asked a lot of medical Dr people on Tama, and the answer I get, which I didn’t even understand at first was, no, that’s the drug companies, so I’m like, Well, no, it’s doctors know the drug companies, and then when I started doing research and do it and found out that less than 8% of medical doctors belong…

I was like, I didn’t know that.

And then now my nephews in medical school, and he says All this professors at the University of Florida saying, Do not join the A-A… That’s the drug company.

When you look at that, go, well, the man I thought that was the presiding body in healthcare, and they are… They own the building code that even in crates, that is the body has a and you go, That’s how this hole in opole works.

So I’m not repair people in the drug industry, even though I have some in my immediate family, and I’m not saying we should get rid of the drug industry, what I’m saying is, we need to focus more on function than we do on sentos.

Certainly, there are times to me, treat symptoms, but if that’s your only plan that’s like given somebody here, plus when I hear a noise interagen… Yeah, it is not gonna fix the problem.

And when you look back at some of the business opportunities, so we talked a lot about the healthcare and tree, the patients, but when you go back and look at the business model that exists, when you come out of a hospital system and go into a chiropractic, private practice kind of model, what kind of pivots do you find that the medical doctors, nurse practitioner re even the chiropractors have to make to make that kind of a business work… Good question. So the chiropractors have to respect the fact that those medical professionals have a brain, they have a degree and they have the ability to make decisions, but they also have to understand is they have a very limited understanding of a different plan of attack, the standard of care, which is Tide by the AMA, is usually drug oriented, I was floored how many medical professionals believe that were over-medicated and would like to see a different way to do it, but as a chiropractor who’s going to this model, you have to recognize, you have to create a standard of care to do a less invasive model, and that we have a model that works great, it’s based on a lot of resources.

Genet travel medical doctor who treated John Kennedy in Trapani injections, Renee Calais apatite in a California LA Marina. Its checks lack, these are all MDs, and they all had systems of how to get people well, focusing on function as opposed to symptom relief, and we follow a lot of those tenants explaining that to the medical people and providing training, which we do at am I for that what we’ve seen the medical people is when they learn it, they really, really like the fact that we’re able to teach them this model, and when they find out it ’cause the medical people that created it… The biggest thing I noticed with medical peoples are concerned that they don’t wanna jeopardize their license by doing something crazy, and if you show them valid research and valid things that were… And they realize it’s very safe at the same time, they usually come out the other end going, Man, this is the best decision I ever made, it’s actually easier to hire a nurse practitioner than it is the higher covert… Right, and if you look at your guys program as a whole, the whole system, talk to bottom, how long does that typically take providers to come together and implement that whole system to switch over from a focus practice and what they’re doing right now? Either a chiropractor or a nurse practitioner, or a medical doctor, whatever it is, coming together, how long does that take to go through the whole kind of process… Well, that’s like, So Mom, how… On a kid to learn how to walk. It depends on the kid. So there’s our… On our agreement with our clients is two years, because we figure that 90% of the people are gonna get it within two years, what we see is a large percentage, more than half get it less than a year.

So it depends on what they’re trying to do. Our focus is not only to help our clients bring in these other services to her practice, it’s also to help them increase their practice, and if they can get that completely worked out, which we’re very much a favor of, to get them to open other practices.

So a lot of our clients start off with one practice and went to two or three, or four or five, or I just talk to Latino at six practices, putting the model in place because once you get it down to that system, it’s a matter of duplicating the systems… And when they are going through this process of learning from you guys how to do an integrated practice, what does that look like? Is it online? Is it in person? I give the listeners an E-year’s background on what that looks like for them, if they were interested in maybe transitioning the practice… Right, well, the first thing we say is, don’t change anything, because if you have an enterprise going now that’s paying the bills, we don’t wanna disrupt that at heart, but what we do is we help them create a model, our model, right next to them in their practice.

And as that grows, what most of our clients is fact, what happened to me? As it grows, I realized, you know what, I don’t need the old chiropractic tax ID because everybody’s getting carton, this new model. We walked them through it.

We do it, and all of the things you eat.

We do online, we do in-person, we do a coach instruction, so when somebody signs on with us, we do a minimum of 50 different trainings a year, they’re usually entitled to go to all of those as part of their agreement, not extra… Most people don’t because they’re all over the country, most people go to four or five too, or… But we do have people that go to 20 up, we also have a coach that gets assigned to the client and they call them, they established call cycle, whether it’s once every two weeks or sometimes it needed more, they’ll go on the phone with our clients, and what we did was when my wife and I perfected this system, we created a checklist of what has to be done to get a practice up and run, so that’s what the coach is doing, their calling and going down that list and making sure everything’s done. So walking our clients through the process, then at the trainings, a lot of times my wife myself, we have very key people who have been working with us for decades, in some cases, teaching the systems to our clients, so all of that plus the… We have hundreds, probably maybe thousands of videos on our website, on our YouTube general, and once they’ve gone through these checklists of how to run the new style of business that they otherwise weren’t informed about before, how do they take that in turn that into a marketing and business opportunity, ’cause you have to… People have to know about who you are to be able to utilize your service, even if you have the best service out there and nobody knows what you do it, it doesn’t really matter. So how do you guys address that piece… Right, so remember my backgrounds in marketing, so I know a little bit about it, I know that you can’t do one type of marketing and expected to work forever because people become known to your message, so it’s approaching it different ways, we do marketing where we’re doing business to business face-to-face. We do marketing on social media because I… You’re not do social media today, you’re up in the cold, but there’s a lot of different types of social media, so we vary it, we vary the way that marketing looks. One of the things we found very successful is marketing the condition… Instead of marketing your services.

Because if you would take 10 people out of the public and ask them what’s important this businesses services or your condition, everyone… I was gonna say my condition… Alright, so marketing from the viewpoint of the patient is a very, very important thing, there are traps in marketing in healthcare.

So for example, if you use the wrong terminology and regenerative medicine, different states have different rules.

The FDA has their own rules.

The FDA cannot regulate a human tissue, so train a transfer, which is what we’re doing, they can regulate marketing and promises, so you have to be able to speak the language according to the rules that some of the trainings that we do, how to market.

We teach our 12-week professional marketing plans, which my wife called it, and it’s what we put on our books, we’re always three months in advance of all of marketing opportunities we have, because in this model, it’s a new patient came, create that maintenance patients. And it’s important to have made a patients, but if you’re trying to stop a surgery, that’s how you can average your collections being between 300, 500 visit, but that patient is not gonna wanna be running a built-3 5 in or out to visit for a maintenance plan.

And nor should they, and the doctor should not be building that to an insurance company, business maintenance sliver to that point in time where you have somebody who’s considering surgery that could be a good fit for your guys model. There’s a period of time that they’re gonna be a great fit for. And then after they get the surgery, now you kind of tipped that, so what do you guys do to be able to capture that patient at the right time, is that pre-education when they’re a patient in the past, or is it out reaching those people and saying Hey, listen, you have an alternative.

We are out reaching those people… Yeah, we do educate our patients when they come in, ’cause the word doctor literally means teacher.

Right, that’s why door is the highest level of learning, so the job of the doctor is to teach the patient about their body and how they can keep it healthy, but it’s important that we educate, but we are reaching out… The one thing about America is there is no shortage of people who need these services, if you look at what the number one treatment people are getting for back pain, I… You look at Osan, you go, alright, so it’s now the leading cause of death of Americans under 50, and the number one reason that script was written is for backend, I just write an article just two weeks ago that said, we were thinking it was about 70000 Americans we did not include people who committed suicide or being addicted to the opioids, and we didn’t include people who did act on us because they were the influences, so we think in my fat 150000 years, that’s the people… You just made your mission to stop that crisis from continuing, you would have more patients… If all the doctors in this county did that, we have more patients that we know what to do with, we would have to enlist more people into healthcare, so unfortunately, ’cause that’s three times a month people that died and we beat out… There was 50, 000 Americans in 10 years of Vienna. We’re doing 150 time from opioids a year, and so that price so could drive that whole Tech BE… And with your vision of, you know, having this integrated model and still be compliant, what kind of changes do you think are gonna happen over the next, let’s say five, 10 or 15 years within healthcare?

Well, a lot of people in healthcare, I don’t wanna say just carpet in healthcare, but definitely the chiropractors always think, Okay, whatever is good that comes along, it disappears, because in the past has been happen… Something that comes along in Helston, it makes Dr. money, it disappears. There are forces that do not want the money to go to providers, they wanted to go to the three highest paid executives in the United States, do you know who the tree is… Paid executives are in the United States.

No. Okay, I’ll tell you, it is hospital, top executives of hospitals, pharmaceuticals and healthcare, sorry, health insurance, those are the three top paid executives, it’s being cut to the doctor… So for example, when you got a medical doctor who does a neat surgery on a Medicaid or Medicare patient, and that’s gonna generate 50000 and the surgeon gets paid 8, 500, you can better believe there’s some dissension there happening, that’s why we’ve actually had some surges… Re-Joe us to say, I wanna do this model, it’s better for the patient, it’s cheaper for the patient, and it’s better for me, that’s gonna change healthcare posts, win-win-win.

Oh yeah, the cap for the hospital around… Okay, or the drug elites that a lot as lose lose.

So it’s called disrupting an industry, that’s where trying to do… We’re not trying to be mean about it. We’re not trying to say, nobody deserves to be there, what we’re saying is, if we continue to focus on just symptoms, we’re gonna very expensive it effective house care, if we shift the function while more effective, less expensive health care, that’s where to… Right.

And in your mind, when time goes on and we have an opportunity to change healthcare, do you think more healthcare providers are gonna be working towards treating function or do you think there’s gonna be this portion of people who still believe that symptoms are really the… The focus, do you think you’ll win over those people over time by showing the model works, there will always be people that believe that treating symptoms is the thing to get on, who wants to have somebody in pain, who was to be in pain? Nobody, but I utilize, if you just treat the pain, that’s a very high price attached to that, there’s a lot of people in healthcare, if you look at the number of medical doctors that have dropped out of healthcare, I just… All study that said 60 or 55% of physicians in California for two years ago are considering quite… We, if you look at that, you go, That’s a lot of UN… Satisfaction with a career in 2014, there was a survey in Wales RET journal as family practitioners, do you like your career? We you do it again?

An 94%, absolutely not.

In fact, there’s so few people going into internal medicine or family practice that now there’s a lot of medical schools that I think the government is paying the tuition, gets the doctor signs an agreement, they’ll be a family practice. Their tuition is free.

Right, well, you have to pay them to actually go into that profession, there’s something wrong with the profession, the normed, Cal doctors dropped over the years, which is why the number of nurse practitioners and PAs has escalated, its now, I don’t know if to Otis, but for every chiropractic, NIT states there are three nurse practitioners. It was not that way 25 years ago, and it’s changing too, in the fact that the scope, if I’m not mistaken here, the scope that is being transferred to the nurse practitioner when they developed these new programs is getting larger in the fact that we’re taking some of the work load away from where you could only go to a medical doctor before and now you have the opportunity to go to a nurse practitioner for a similar service, if not the same service. There’s a lot of practices now, especially in the western United States, is where a nurse practice, I can open up their doors and run the practice without any medical supervision at all.

Well, and do you think that’s an opportunity for you guys because you can go into those practices and that’s where you could integrate chiropractic and create a better holistic approach, or do you think it’s more of the medical doctor side that wants to leave the hospital system and come into this private entity… Well, I started off working with medical doctors and I really work with them, ’cause when I saw the light bulb was in her head about how good this model was, it was very exciting, but nurse practitioners, nurses tend to be more passionate about patients and doctors are not all of them.

There’s all these exceptions, but if you’re gonna say our doctors passionate about helping people, I’d say Yes, our nurses passionate about helping people, I’d say probably more than North or with the nurse practitioner is very, very gratifying because you see like, Oh, when you see that nurse practice or her up, ’cause she helps somebody that’s really reward… Are really… And that goes back to your tenants at the beginning, where you’re saying, Listen, we gotta put the patient first, we gotta make sure that we’re compliant, if you have the right providers, doesn’t matter where they come from, if you have the right providers, training the right patients at the right time with the right systems, it’s a win all around for everybody, ’cause the patient’s gonna get better. The system cost less. And everybody’s happy, right?

Yeah, I agree. And that’s the focus, a whole model, and I think the change in healthcare, that shift from symptom to function is long overdue, I think there’s been forces at play that made sure it was long overdue cause they were kinda fitting from it, but I think we passed a point where Americans starting to say, You know what, I don’t wanna go that path, which is why they’re online looking up things like the gender medicine and alternatives to surgery and alternatives to opioids, because they’ve seen it happen to family members and they don’t want it to happen to themselves.

Yeah, and for people who wanted to find your book, what is the best way for them to get that online?

They can go on our website, it’s my doctors dot com, and you can find out how to get it there. So yeah, it’s a great book. It was a little scary when we started looking up the statistics, I knew the statistics, but we looked… They were worse than I thought. We did our research to make sure they’re accurate, so… Yeah, get my book, the death of American healthcare. It’s on our website, and I’m sure you’ll enjoy reading it, we’re have a couple of chiropractic schools that are entertaining, making this one of their requirements for students, we… And as one takeaway for this whole conversation that we have, what is the one biggest piece of advice you could give to either a chiropractor, a nurse practitioner, or medical doctor that is tired, the really sick and tired to be in second tired with the system that they have… How can they take that jump and find a way to at least have a conversation with you guys? What’s the first step they should do, they should ask themselves, is my career providing the things I wanted for myself and my family in my community? Am I helping as many people as I want? Am I able to take vacations and enjoy time with my family, and am I making enough to actually reward me for what I’m giving back to my community, if you’re giving people help in a miracle type fashion… You should be rewarded for that. Fortunately in our profession, and I’ve been praised for just about 30 years, the income has dropped tremendously, even though the quality of our service is not dropped, and it’s very hard for Chirac to make the living, and it’s hard for a lot of medical doctors to make the living… And if we’re helping people keep their health and be able to enjoy life, we should be rewarded for that. So get that mindset first ask yourself, Is your career doing that for you if it’s not, start looking at some of the things that people offer… What we’re offering… Gotcha. And that website again is my doctor’s dot com. If they wanna go look, check out the model schedule call with you guys in, you get a discovery call so they can understand the model more and that all the principles… We can visit that. The time is really now for all the people that are gonna watch and listen to this podcast, if you’re waiting to make a decision on something, you’re really just doing yourself a disservice, I make the decision. Commit to what you wanna do. Commit to helping the people in the way that you know you can. And just give these guys a call. means really nothing to lose.

Hydra, your attention units in your brain on, maybe I’ll do it, maybe I won’t, that’s gonna rob you for what you’re trying to compete right now, get the information and Napoli says the people who are successful could A… They can make a decision and act. Making even a wrong decision is better than no decision because you can correct a wrong decision, but you can’t correct a no decision.

Right.

Well, I appreciate you being on the prospecting show here, thank you so much for giving up part of your day, and I hope you get some awesome feedback from the listeners.

Counter has been my pleasure. Thank you. The

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