A non-profit ones… ’cause that’s really what it is. It’s just the bottom line, look different at the end of the year that you, Okay, Ober on business and you’re looking at and you wanna help or trying to get things go, and you’re trying to get funding and you don’t have funding, maybe you don’t even know what to start, do you want to get back to community? If you were to, what would you want?
And that’s the question.
Welcome back to The prospecting show. Today we have a Thomas MacGregor on the call, how are you?
I’m doing great, thanks for… Have I… Yeah, absolutely. So we were talking a little bit before the call here about what you do, but to kind of tell everybody who’s gonna listen to this… Give us some background. Where do you come from?
How did you get to where you are right now? And then where are you going in the future?
Yeah, so I come from a little mid-western farm town in the middle of a town, Towanda, oats, just about 40 miles south of Kansas City. So any Afro, nowhere can city is. I grew up a little bit south of that little farming community, and I graduated high school and continued on with my education, ended up in finance and insurance, from there went on to be part of a team and a marketing for amount of California.
And then from there, and then amongst everything, I started doing my own consulting work on a side for Pacific leaders political as groups, non-profits and corporate leaders, and that’s where we are today for… We are today is we work with civically Doris non-profit corporation and corporate leaders to not just make sure that what they’re saying is right for what their message wants to be, but to make sure that they’re being received and the way that they wanna be proceed. So we live day-to-day in our own… Our own bomb on perception bubble and what we think might… He was as being proceeded, might not be.
So we work with them, we make sure that in every situation, because every situation is different, whether you’re doing an open, what are you doing a out that the perception change a space on those mediums.
So we work with these folks to make sure that they’re being perceiving the way the right way and moving people to what we call their side of the tape, so we work with these folks to make sure that we’re not just being effective in our messaging, but also being persuasive and an ethical very beneficial way to the person that’s receiving that information, and so we work with these folks content to make sure that we’re moving you to with a the table so they can be a service.
Really be a service, I really… You have a product or a non-profit or your civic leader, these folks and be of service to former fashion.
And so we have a strict guideline to guideline, the betas, so we only work with certain clients that really align with our haptic ATAR values to help people to make the world a better place.
And so in the future, we’re gonna be working with more non-profits to get their message in the right place, and then obviously a more federal subclades, and then we’re also in the future, gonna work more in our internationally as well, so it’s very exciting, very hands-on and I love every minute of it.
Yeah, and that’s the best part, is you have to make sure that you enjoy what you’re doing, and I think a lot of people get into the situation to get into projects or jobs they don’t actually like, and that’s really a big problem because at the end, the day, if you go to work every single day and you hate what you do, it’s not really gonna be a great outcome.
Now, when we talk about non-profits at something that’s close to my heart, so where do you focus with non-profits, where do you find that to need the most help? Where do you find that you end up engaging with them in a way that’s meaningful?
Yeah, so same here, saying to your non-Posner, here is My heart growing up, no problems, we’re a big Bible coming from a meager start, and I’m going to say that non-profits, if anybody’s listening to have a non-profit or on to-start one, make sure that it’s very clear that your misiones for…
I don’t… That seems really simple, but… And maybe even cavalier to some folks. Of course, or it first, but oftentimes, we’ll get caught up in the money aspect of it, I don’t mean the owner or the operator of the non-profit, I mean the patron like, Okay, I’m giving money, but I don’t know where this is going. Okay, I’m giving money, I’m giving money, I’m giving resources, but I don’t know what’s happening with all this stuff, make sure your mission is so ingrained and so much more of the culture that if something is 10 and a dollar or 10, it’s not really gonna matter ’cause they know in their foe that’s gonna be used in some form or fashion, so my advice in non-profits always working with one, actually I… A nation-wide right now. But their branch, they have a branch here on often, and we were really working on that to make sure that the message is felt, and so I’m gonna say that again, make sure that your message is felt because again, we hear all the time about different foundations to take money and you don’t know where it goes, or you look on their website when they disclose or fine answer, then they use maybe what, 510% of its on the mission.
And so, obviously, be ethical and honest about where your money is going when you are disclosing your finances, make sure that a mission, that mission, it is A I to… And I Singtel, just talk about it, make sure it’s felt, make sure people can feel that mission, and every time there’s a meeting, every time there’s a rally, every time there’s a team Phocas that that mission is fun, center, and the money becomes secondary, which sounds crazy.
And I found even counterintuitive, but the money needs to be secondary because it’s just a resource, and sometimes it gives and most, at most likely, a lot of times, honestly, if that message really, really felt we were seeing this right out of the political line, the… And so the main federal candidates, and even some of the smaller town candidates across the country, that if the mission is really felt, people will get more than money to give money and their time, and the recruit people to give their time in their money. And so that is so much more valuable in trying to just get money for people, and I know that’s a main focus, now you have expensive, but really focused on kidding that message, felt a feeling, so really define it and understand what emotional intelligences around that.
So we give you example, so let’s say for me to do a non-profit that helps housing animals that are in shelters with actual people that want to… You’re the middle man that people that want animals… Okay, so let’s see, that is your non-profit… Just in an example.
So the message is you want today is that how can animals of people… That’s the mission.
That’s not really what it feels like, so what you wanna really convey is how I feel like to get an animal into your home that you really, really love, dog or a cat, it changes the entire entire feeling of your home and make it more war and these are more of a family, the feeling that you wanna convey so that you’re seeing the animal life, you’re saving a life that had literally no say and it’s all circumstances… That’s the feeling. So yeah, the messages that the message is that and the mission is that you are the middle man. Okay, alright, but that’s not the feeling. And so the feeling to it feel to really take a life into your home, take care of it and give us something that didn’t have before, when you can say that message, you will recruit people, you will recruit more resources, and I guarantee you you’re going to recruit it, more money.
And with your experience with working in these different groups, media agencies and having some advertising background, where do you think that most small businesses make a mistake where they aren’t able to contribute to a non-profit, they not share retried because they’re always that grind of like, We need to get our business going in to scale, we need to grow, we need to do all these different things, but they really can get on that treadmill and never really step back and go, Oh, I’d love to support this group, or I’d love to support that group, how do you think they should have approached that so that they can both scale their business on one side and do their philanthropy and charity work on the other side?
I think that’s a great question, and the answer with that is, is two-fold here, the first thing I think of a non-profit is also business, ’cause that’s really what it is, it’s just the bottom line, is I look different at the end of the year than yours, okay, so you’re a small business and you listen, you wanna help contribute, but you’re trying to get things go and you’re trying to get funding with… You don’t have funding, maybe you don’t even know what to start, but you want to get back community, if you were… What would you want… And that’s the question you have to, as you would walk rings really… That’s very interesting that you say that because at the end of the day, I think that’s a cat critical piece of what people need to look at it, they need to look at both the vision… You talk a lot about vision and mission, I, Hey, what are we doing as a business? But then how can we align that with other groups, if your vision is to help, let’s say your company is to help other entrepreneurs growth, re-marketing and social media and some of these other techniques, maybe you go after a charity or a foundation that helps under privileged startups or underprivileged single mothers or something like that, get their entrepreneurial journey started because then you can have the same sort of vision and mission in your business as you do in your philanthropic endeavors, and for most people, I think it’s gonna be easier transition to anything.
Yeah, so let me give you a couple of the resources to check out, so when you’re doing this and you’re just starting out again, put yourself in their shoes, but her… Two other things I go actually, and the third is kind of a bonus. But the first thing is reach out to local universities, start-up groups like we out here in OSHA called the Capital Factory, and then reach out to community colleges that have entrepreneurial and start-up program, and then the second thing is be very strict on your time… Okay, there’s an old saying that is, if you get somebody and still take a mile, so if you reach out to one or you find a group that helps entrepreneurs that are starting up and you’re probably a little bit for their own, maybe offer some consulting advice to advisory advice, okay?
One hour a week, we’ll commit to 30 minutes a day, something that work, it doesn’t matter, is something in your schedule that you know you can make happen that’s gonna respect their time and you’re in your time as well, it is A… And here’s the third in the bonus thing, this is the thing that’s really going to help you, ward that you could ever imagine, and this is where my expertise comes in. This is going to position you as an advisor in a program that is probably more at this stage in your business, probably more notable than you are, then you can say that you are an advisor at the Capital Factory or at her in often Verity of Texas as an entire entrepreneur, Olds and given a pitching contest to re your business, saying here with Austin Community College as a business accelerator.
So if you could online help people at the same time get back to the community, you never know, you might find future employees there, you might find fun day if you’re needing funding, you might bump and do another vision to an investor, another business owner.
And so this will position you, and that’s gone in a really good place because you’re giving up your time in soloing any of your money, you’re being strict with your calendar, so he’s not taking anything away from your business in one hour a week to help another business owner can be very, very a valuable… And there’s old Tangier not worth is your network, and so if you’re really looking to grow, you can only grow as much so you can give… So if you can give an hour or pretty minute a day, 15 minutes a day, at the end of your keep make or phone call someone that you really love their sort of by A… You’re gonna position yourself in a really good spot… Yeah, and that’s a good way to look at it. The whole giving concept is super simple, but I think a lot of people miss that. Right, it’s not necessarily what they can do for you, it’s what you can do for them, because a lot of these businesses and startups and ideas would really benefit from that advisory, and I think the part that a lot of individuals forget to ask is the opposite question were is not only, what can I do for you? That’s an easy one to do. The question is, what can they do for you?
Right, and you don’t have to sing in a selfish way, but I think it’s a two-way street. I think a lot of people have a good understanding of where they can contribute and where their shortcomings are, and if you can figure that out as an individual contributor and advisor someone in a start-up, whatever it is, I think knowing where to give… Where to take is probably the most important thing, right?
Yeah, it’s a dance. For sure, I totally agree. And I think one of the things that we often miss is that our own perspective on life is all percent of the time more valuable than almost anything that we can get, you can give somebody a million dollars, it doesn’t mean is they’re gonna know how to use it, if you give somebody a visa perspective on how you successfully use the million or re, the business, that’s more valuable for them, because then when they do the millions or even 500, 000 or 70, whatever did they go, Okay, well, this work… I gonna try to save things, and we’ve all heard this adage before, and that is the right type of knowledge at years of the learning art.
And so when you go to give advice that you know for a fact will work… Be very diligent. What’s that person to say, Look, this won’t work if you do it. Go ahead and stay it in your own truth and say, Okay, I don’t know all the answers, what I do know this one for me, and if you do it, please do it standing, you don’t be afraid to say it in your own truth and give the advice that, you know will work for you, I think… I mean, and people are taking notes or listen to this, they wanna talk to, think out, just remember, just remember and write down that your perspective is so valuable, we have different lives to draw experiences from… Of different experiences to draw, learning from an agent every day, everyone of us are living a unique life, and that office really good insights. Carry around a notebook, jot stuff down that you hear the ideas that you come…
I love it.
And then when you finally know, when you finally talk to somebody that your advice to finally when to use that and how to use that to help that person, and I’m a true believer in. karma or what goes around, comes around. And so make sure you’re giving to that he you would want, and it’s kinda come back to do a temple, but don’t we focus on what you’re gonna get really doubt I really focused on, Okay, how can I help this person to buy or that… Right, and I think that that’s a good way to look at it too, because there’s a lot of people who think they don’t have something to give, but they really do it, they don’t gather… It’s power met thing, or it’s a confidence thing, or whatever the issue is, they have a hard time understanding what their value is, and because that they don’t offer the people right. They say, Oh, I’m not that good at at, so I don’t wanna offer it to people, you know what I mean? That’s a real… That space to be… In my opinion.
Yeah, and I Europe to look at a woman on YouTube, call her name or a peer, and she talked a lot about this, if you’re in Henderson-Al development or really elevating your mind that she talked a lot about how sorter was some time in our life that we either came to the conclusion, this is always at the very early age, or somebody told us at a very early age that we were not enough, we all have that, we all kinda insecurity, so… And how do you overcome… And this is a… On from my own personal experience is realizing that whatever that experience was, whatever and that did in my life, that was not my fault, it wasn’t my original idea, we don’t all come out of the wound is babies going, I’m not enough for this model, we all know in apparently, we are not… Even if it’s just a single idea, now, can we please everybody?
No, of course not. Because everybody is different, or would you want to… You would wanna deal with it everybody on the rest of eternity, that’d be crazy, but can we serve people that align with our values, that are Outlook and… Right, deals. Absolutely, we can.
So really dig deep in your self and to say, Okay, what was that situation?
What are some industries I have right now?
Are they really true?
And I am an though, just remember that you are enough, you’ve done the amazing thing in your life, so something that I will back… That is just instead of looking back all the failures you have with all the lessons from those and they’re looking at the great things that you’ve done, and then you can definitely help people with that type of experience.
Oh, for sure. Because I like to keep a lot of these sessions short, and could you give us a summary of what you think the steps that somebody should take, let’s say they’re going into entrepreneurship, they have a business and they’re on in going through it, but they also wanna start giving in other ways, what are the steps they should do, the two or three things they should do now, so that they can start giving in the future.
I would say the steps would be this first, get your mindset, I find the things that you know for back work, write them down, right down, five of whom it five more. push yourself a little bit. Okay, even if it’s silly, like, Okay, I know how to get a lot for places on a brick and mortar store, that’s okay, because if you’re an Ts that there’s going to be somebody that you’re gonna eventually run into that doesn’t know idea how to do that.
Okay, so right that… Because if you take those granted and you know how to do it really well… Okay, so that’s the first step. Get those is underneath her. I also maybe a… Well, paragraph about that.
Okay, so you’re right now, your list is kind of thing that you’re like… That’s really simple. I can do is like leap, maybe it’s taxes, maybe it’s, again, play replacing, locks her and matter, maybe it’s getting Hermans with the city, maybe is setting up a website and you think, Okay, anybody can do this. When it’s not true.
And that’s a key insight. Okay, so if you think that anybody could do this, that’s the thing, either focus on right that out out then a small parent rap, just sort of describe first couple of steps to get going with that, to help clarify things with… Then find some sort of activism, some sort of non-profit where you’ve been a business idea that you really love, but it’s not your business… And I’m gonna explain why this is important. Second, so let’s say you’re in retail, okay, and you… Maybe I don’t know a lot about online marketing.
All right, so what you’re gonna do, you’re gonna say, I wanna work with or I wanna help somebody that has an online marketing firm that focuses in on single others helping single mothers get out of the 9 bit, so you find somebody that does that, I guarantee you’re gonna find exactly what you’re looking for.
You find that person you offer to help them for nothing, okay.
Literally for nothing in exchange for some back and forth, and so when you go into that back and forth, the reason this is gonna help you because you’re going into a niche, you’re going into market that you don’t know anything about, in the insular knowledge that you’re gonna get back from them in exchange for the stuff you’re gonna help them with, it’s gonna help you in your own best, and my suggestion is to do this recent to people, make it into a skid… We’ll put it on your calendar, make it into a habit, reach out to several people a week, number one, as we all know and do any type of sales or reach out to any type of people… I think the type of people… What could happen is you’re gonna get a lot of what they know.
That’s okay. They might be too dative. I think that there’s a lot involved to try to push them, I say, Okay, well, if this relationship will work, that we can… Just part is friends, and I’ll circle back around to you in the year, okay. Put that on your Google calendar a year from then on, the information come back around for recon to multiple people, people that are in the area that you’re in, and most importantly, people that are at the state and even out of the country, so keep your… Spread your on a net, really wanted… So the second thing, the third thing would you get that relationship going, consist them down. Maybe it’s a weekly call. Maybe it’s a what, monthly call, maybe it’s an email exchange that… Get something down, get something down where it’s vesicle thing where you’re like, Okay, this is my expertise. Do you need any help in these areas, if your online market or looking at opinion order, I can help you with the lower…
I could tell you the pitfall of working with a bad repair guy or that Turing, that’s very valuable to them. Even though you think This is just confines… So that’s the third thing. Okay, that Dr thing is get that system or typical system at, and then the fourth thing is ask them, after the relationships been going for a while, eventually asked them not for money, ask them if they know anybody else that wouldn’t know… Or need some help, because once you’ve proven yourself to, then you can see what… Is there anybody else you know in your space that I help in some of these areas? You never know what I lost and always eat your eyes of an opportunity, they say, Well, we’re looking to write a book to promote our business and say, I know somebody who does ghost writing, or they say, I’m looking for publicity, or like, I know what? Three people I do podcast, almelo value. Always offer value.
Yeah, and that’s a perfect way to look at it. Now, if people want to find you, how would they reach out to you to maybe pick your brain… Well, I want all social media, so on Facebook, I’m actually not an Instagram, but I’m on Facebook and LinkedIn, Twitter, very active on Twitter actually, but it’s just a linked in is where you’re gonna find everything, and so that’s really easy, you just go Linked In dot com late for my first thing, so this entire the T and the green CGR Gor.
And then if you are the Twitter on Twitter dot com later at real team, be great or… And then that’s the same for Facebook, so they can go there, they can reach out my phone, a learned… It’s actually my direct phone, therefore number of the basement page, and so if you go to real team that Greg or my LinkedIn and reach out, I would love to help some people out, and I’m actually looking to do this exact same thing for some folks. And again, this is a bit looking to charge anything, but if you’re same values and what I’m looking to help align with me, let me more than happy to help you put…
I have lots of resources that I can throw your way.
Yeah, and I think that’s a very humble approach in a very nice way to reach out to people, so thank you for that. And the listeners here, a lot of them are entrepreneurs and small business owners and people are looking to grow their business, and I think the most important thing is you gotta look at your network, you gotta reach out to people, you gotta figure out what’s right for you, and find a way that you can create more value for others, because at the end of the day, that’s how you’re going to make more money, have more time, have more freedom, and ultimately be happier. Right, so they do appreciate you coming on the show again, Thomas with Gregory, find them online, LinkedIn, search around a little bit and check them out and thanks a lot for your time today, man. Really appreciate.
Hey, thank you so much, I really look forward to coming back again.
I really appreciate it. That contain a… No problem at and
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