And then we can provide patients at sort, either in the clinic when they are having scheduled visits or in between visits along with those kind of visits in between the doctors wanna track them, what’s going on with the treatment or medication or the welding of the nation.
We give the opportunity to the providers, to the clinic, hospital systems, to tell us what they really want to collect from the patient before they take any action.
Welcome back to the prospect in show. Today we have the MET cason. Is that you say properly?
That’s correct, action.
Perfect. So to start things off, give us a little bit background of where you came from and what you’re doing right now, just to kinda lay the land for people.
Sure, I started as a software Deliver right about 25 years ago, and came to United States in 2001. and then two years after that, I started my first project working in Adobe text engine back in the day, and to date, after almost 20 years now, I worked with a lot of companies on Microsoft Coldplay, I worked on actually healthcare companies starting around 2014.
I left Etna is a technology executive and started my own business by getting some Dockers together with the idea of transcribing patient-is-is activity into the language that doctors can take a quick action on in their own term. So 2019, the company started to go in class, and here we are in 2020 in 23 locations, collecting about 10000 plus dear points, and I became a healthcare technologist since 2014.Well, that’s quite a story too, and I think the interesting thing for both of us is we both are not from the US originally and I, both of us are now here, and I think that’s a milestone in itself, right. A lot of people have that difficulty making that transition and come into the country now, with your professional experience, what would you say the most difficult point has been up to today, what has been the most difficult point for you in your journey, I…
I think it was working around the STIS and regulations around health care, it is so hard to validate your product, if you’re in healthcare, it’s gonna take you at least five times more to build the networking and connections, and then from there to get your product or platform relegated, you’re gonna hit regulations around a data habitations around how the data with inter Prairie is working.
So those are the things that actually blocked us around regulation and restriction, and I say blocked in a way, just took a little bit more that than it’s supposed to sting out any other industry out there, I think regulations around healthcare is a big challenge where everyone… We’re kind of getting through it with great partnerships, but I wish we wouldn’t have those past to years so we could actually pose… Within a little faster.
Yeah, and that’s the TRS in to look at it too. Because I think the people who have partnerships, every relationship or every partnership or every industry that’s required to have partnerships, it always starts with just one person, you have to start and build it out and have that relationship and build it further and further and further. But ultimately, you gotta get the company to a point where it’s not reliant solely on one channel or one partner, you gotta be able to stand the whole thing up on its own, and I think the part that you’re talking about, which is super critical for the people who don’t understand the healthcare space or don’t know all the individual pieces around the healthcare spaces… Regulations are extremely tight. Right, is that you hip along just on sending emails, there’s HIPAA issues, right? Just on reaching out to people with patient PHI, Protected Health Information is a huge problem, and so I think you guys navigating that red tape, if you can do that, that means you could pretty much do anything. Right, that’s true. And navigating that, you’re right, you start with one champion, build the relationship up, and then once you build the basic song security and privacy, they’re on those regulations, then the partnerships will actually grow faster, but you’re on the person… Right, and I… To kind of explain to the people end up listening to this, where do you guys actually focus, explain the product or the service so that people can have a good understanding of what problems you’re solving.
Great question. So I think when I try to answer this question, Conner, it’s hard to give you a 30-second Allah, because we’re kinda like Cisco back in 1990s or today. You can actually compare us to Salesforce, I can say it’s a big company and great company to compare us to it, but we wanna be the healthcare platform as Salesforce, that they do that in sales and marketing and support channels today.
So starting from there, imagine LexA with subspecialty agnostic features, we can provide patients a platform, either in the clinic when they’re having scheduled visits or in-between visits or along with those kind of visits in between the doctors wanna track them, what’s going on with the treatment or medication or the wellbeing of the patient, we give the opportunity to the providers, to the clinics, hospital systems, to tell us what they really want to collect from the patient before they take any action.
So the ecosystem usually starts in a clinic, we on-board patients with tablets where they actually are designed and tailored to the needs on a clinical basis, what actually providers want. So in other words, we’re not attacking that in Astraea burden off the basically health care problems or challenges, that’s actually not the biggest problem, if you sold the clinical onboarding of a patient, what data points that you wanna collect in their own terms, then it’s easy to handle that estate apart. Anyway, with that said, we on-board the patient by screening them in those of specialties on terms, regardless of primary care or a cardiovascular, then we actually onboard the patient asking the questions that the doctors will ask when they see that more than Maze would ask. And then completely come for your Tur clinic, not person, a specialty, but also for a clinic then that they… That falls immediately to their patient charts in Mr, so we are giving the portion to the providers to use what they’re Terrell using, we’re not providing another app, not providing another screen of website dashboard, they actually see everything in that report on the patient charts and if the air actually, itami records have Hecate to parse seven or fire in a way, but we can display the data in their own terms, we will construct the data table so that they will see in a graph or a report, so basically we’re compiling that data report on a clinical level from the patient asking the right question, and then put it in front of the doctor, which will save time, make them compliant on the cementation, and on top of that, they can actually do a lot of reimbursements models that they can actually make a different buckets of reimbursement by those screeners, so that’s kind of like an ecosystem and then we can follow through it through more monitoring and wire the patient on their own mobile phones and go from there.
In your experience, have you found that most people understand what you guys are doing, or do you find that the providers are a little bit confused by what is their take been so far… Actually, in the beginning, that’s a great question again, or in the beginning it was harder for the providers or the target customer to understand rawat we were doing… But there were two reasons one, we were trying to figure out the best message, we were a start-up were three years old now, we’re trying to give the right message to do because it does do… That’s handled a lot of things at the same time.
So we kind of dumbed down to the model, what they wanna hear… The second problem was because of the features that we have, it’s a full eco system, so we are not a patient portal to collect patients benefits or their social security or information and put it into the area Mariscal, or we’re not just a more… Patient monitor is a full continuum of care ecosystem platform, we provide and tailor it, so when you give that message to the physician guns, they are like, Okay, so what else are you trying to do? Is this like a table thing, is this like a mobile at… Actually, it’s A L ecosystem.
So that was also the second challenge we were giving that message, but now on the third one is kind of like getting in turbidity Park, the EMR integration, we can display it, it sounded… With all the sweeter offering it sound, it’s kind of good to be true, but to the challenges we just discussed, and obviously health care and doctors and physicians with their own workload, they’re having hard time to track what’s going on with technology in myself spending 25 years in technology, I barely follow up with it, so those were three challenges to give that message to them, what we do, but what we started to do is we started to brand subspecialty specific platforms, created some templates, and then we just showed them what we do in a report what we do in in cardiovascular, which we build with American College of Cardiology, we call the lot that class for home health monitoring, we branded out for pain, integrated pain, it started making a much better progress on defining that message and kind of how they pursue that, the message.
And with your experience of moving through the process, what are the… Maybe not objections, but what are the major concerns that doctors have today that were maybe not concerns when you started…
I think I will give you two big ones, one is the market is so crowded with a lot of apps, so it is hard to do them the message, we’re not an app, we’re not anatol, were actually more than that, but they don’t have time, they… So one of those applications are there, so why are you offering additionally on top of what other people are offering and then why should I sign out with it, and I’m barely trying to get away from the physician burn out now, that was kinda hard to get in there and give that to the people to get started with the platform, and the second is pretty much like… Again, going back to that is the whole idea of interoperability, they don’t have time, so they see in and out patients, they really care about providing the best for their patients. When you try to tell them, I’m gonna provide you a clinical efficient way to do things better, get your digitize more compliant. It is hard to get that message within three minutes, so it’s hard to just give the whole picture within three minutes, and then they have seen enough… It’s the challenge to say We’re different, so I think one of the second one that I’m trying to focus on is out of the whole crowd healthcare native platforms and apps out there… It is hard to say. We’re different, we’re trying to do this better. Rather, we go and then show them the real KPIS, we hit me other clinics, bird of mouth, and we say, you wanna talk to this X doctor that deployed this plugin set out comes kinda help us through that. I don’t know if I ask you your question.
Yeah, no, no, that’s exactly… And so as you guys kind of transition here and you start moving down the pipeline, you create new products or new add-ons to what you’re doing, what do you see the future bringing yourself…
What is the next step for you guys?
I think it is really scaling heavily, Connor, that’s what we’re seeing. I think we have seen so far as a start-up, the product market fit, we can actually show when outcomes and values and benefits like in numbers now, like they’re growing fast in a way how we can scale this company more… We need more resources. That’s why we’re in ACT and series A round right now to basically multiply the teams, get the executives in place and girl faster, that’s kind of like what we see about the company now, when you see what you see about the platform, I can see we’re becoming a platform that are collecting multicolored data, we already have claims data integration, we already have dis integration, so we have those buttes defined, so we… We all are people, the in ionic, we already proved that it works with the right data, so we can predict outcomes and doctors on terms rather than saying, This product can predict X, Y and Z what… We build it on the side, we have specifically those doctors, what are your risk metrics for you for this condition for the sub-specialty, we actually have the AI kinda tailored to it and start learning from it, then stack predicting along with it, and it will learn across time. So I can see us becoming a great clinical decision support to in the feature, not the only single subspecialty, but multiple as we do it and collecting the right thing that and presenting it effectively to the providers are the… Basically, it’s the key to build personalized care, that’s what we’re doing, so what I see is becoming a great AI platform as we have the right data, patient-reported outcomes data married with what the doctors are following through within the treatments and the cross-time… That’s where I see the click is gonna be in the future.
Yeah, that makes us in… So to do, I like to keep these segments fairly short and not too long, as I think people are very interested in the tip of the iceberg, how could people reach you and find you guys so that they could have a conversation, let’s say their healthcare provider, their health system, and they’re interested in looking at what you have, what’s the process? Do they get a demo, do they go to the website? Do they call you… How do they actually reach you… Yeah, all of the bolt-on or… Great, great action or there. So I suggest people to definitely go to our website, which is a cleat Colt Com, that stands for Clinical Excellence algorithms. It is very similar to all, except it’s not a class, they can go to the website, there are actually a point of contact forms, they can directly… We respond, even there are like chat bots on the on-the-way site, they can actually just respond to it, our team will get back to them, and what it happens is when we get back to… No, definitely schedule a demo, whatever that top specialty is, and we can tailor it pretty quick, so if they say, I wanna do X, Y, Z with reimbursements and screenings, we can tailor it without any type of financial contraction or any type of a sign… We just build it up pretty quick, we demo a product, and then they can even pilot it for me and see what it feels either with real patients or their teams. It’s pretty straight forward, and then we can go from there, other than that, they can go to our Twitter page, which is again Twitter dot com site, one Linton base, they can search the company, we also have a contact form over there, they can reach us.
Awesome. Well, thanks for sharing a little bit about the company and what you guys are doing. I hope some people in the healthcare market and some of our partners and stuff like that, we’ll be able to come over and take a look at what they’re doing, and I think what you have is even though it’s still developing over time, it’s a better solution than what currently exists out there, and I think if the physicians are going to be data-driven than this is the right platform for them… Thank you. Great, born. And that… You said like the keywords over their coming right. Low what you just said, the platform is gonna be driven by the real data as we collect, and the data is gonna make the platform even stronger every day, and we’re not driving for the patient engagement with apps, we’re trying to do a consumer product. We’re offering the solution where providers prescribe or say, You gotta see me today for a scheduled appointment, please respond to these questions, so we captured that date on the fly in their own terms, which builds and makes the platform stronger every day.
Awesome, thank you so much for your time and coming on the prospecting show today and sharing your business. A lot of these people that come on the show, they have a very specific vision, they got that visionary approach and they have that entrepreneurship feel to them, I really value your time and… Thanks again to come out and show.
Thanks for having the concise was great then. so much, have a great day.
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