Welcome back to The prospecting show. Today is June 30th, and we have Jim Chester on the call. How are you?
Doing great, man. Thanks for having me.
Yeah, absolutely, so everybody who end up listening to show, and there’s three parts that we were just talking about the past, the present and the future. And I know you have a very interesting story, we talk a little bit about it in the past, so maybe kind of walk us through where you came from and how you got up to today.
It’s a big story, but I’ll do my best.
First of all, I just wanna thank you for having me on just my technology for late homework that you do, I know what goes into hosting people and scheduling people and putting production on and doing the back side of it, all in the front side of it. So yeah. It’s a passion project. Right, for sure.
It’s a lot of effort, but you’re right, it’s a best people in the world doing a podcast, for sure.
Yeah, and I’ve… I’ve always said this that it’s not about my story, it’s about their story, so I think it’s really cool you featuring other people and sharing their stories, and a lot goes into a person’s capacity to tell a story, and I always tell people that the most viable person in the room is not the one with a five-car garage, or not the one with the biggest house or the wife with the biggest string, it’s a person with the best story, and that’s the most viable person for sure, and also the most connected, I think that that’s a huge part as you make connections along the way with different people, and the one who has the story backed by the connections and the people who go, Oh, that guy helped me, that guy help you, help me with this, or he’s got this great story that connection piece is what gets people really excited about working together.
Yeah, and I have also said this that the reason that we create a carousel was to connect ourselves to other influencers, and anybody that’s ever interested in starting out of production… I always tell them, don’t think about the first time. Think about the first 100. and then if you really want to become a multi-millionaire, think about the first thousand, and that’s really what I kind of impress upon people as hard work pay dividends because you’re right, when you build that relationship equity, that relationship equity fosters the opportunity for business opportunities and networking opportunities, and it’s really… Today’s glue for entrepreneurs is to share other people’s stories, and it bonds people together like this, because you never know what opportunity are gonna come to me with down the line and say, Hey Jim, hey, you had such a dynamic episode, you talked about real stuff, and people love that. And I got so many awesome comments back because you just kinda just told people how it was, and that’s really why you eventually, in three to six months now you’ll come back to me, do I… Jim, I wanna work with you. I’m like, Cool. I think that would be a good fit because I like you too.
Yeah, yeah, yeah. And that reciprocation is interesting too, and you bring up a good point because in the past, I moved from Canada to the US, went to chiropractic school, then came down to Pittsburgh, had zero network. Absolutely here. I didn’t know anybody here. I moved down here for my girlfriend that I met in chiropractic school, and the craziest part about it was that I had to start from zero, so I had to network 10 years worth of stuff in 10 seconds.
So every day I’m like, Who can I need? Who can I need? Who can be… Who knows this person? Who knows that person? Not because I’m looking for something specific. I’m just trying to meet the people to build the network back where I was before I left Canada, so with Cairo hustle in the interview series that you have and the work that you’re doing, I know you’ve done a lot of these trade shows and screenings, you meet 1000 new people on a weekend that you’ve never talked to before, in your mind, what’s the key to making that quick connection…
I always told people when I was younger, and I haven’t even told you the back story about how I got from there to hear you, but I would get there…
I always told people that you’re the cool or not, and it’s just a part of our moral fabric, like Who are we? Or do you smile? Do people feel comfortable around you?
We have words around us, we have like a energy that we put off or beans of like the more lightness inside of you, the more that people can see you. So I think that a lot of it goes down to who we are as an individual, and so much of it doesn’t really depend on what our background is so much, it doesn’t open on how educated we are so much that it doesn’t depend on what kind of… Religion, we were brought up in what city streets, we walked… So much of it depends on how people receive us today, today is the day that matters, and I think that when people see us, they see a person, but if you are waving to them, If you do this to them and to invite them and you smile and you’re receptive. I think that that’s the golden thread that ties us together that says, I wanted to talk to you, and you’re right there, is that everybody’s had that experience where you’re walking into a room and there’s not one person that all the people are just… It’s magnetic, they’re just pull towards that group, it’s like it someone talking or presenting or showing an idea or educating, whatever they’re doing, but they’re just sucked over to that side and it’s like you can see it in the room who those people are… There’s very few of them that can consistently get people engaged, but the ones that do it… You can feel it for sure.
Yeah, and that will either garner you a lot of love and admiration for the people it in there with the fat pocket books that want that attention because they have the nice things, they lack the equity of relationship, and that person that into that room, they might not necessarily be the most financially established, but they have something inside of them that money can buy, and that’s personality and character… Right, right.
100%, and you can’t trade one for the other, you really can’t, you can build skills, you can develop yourself, but you either are a connector in a relationship person, or that’s just not important to you, and there’s this… I don’t think people change that about them over time, everyone realizes relationships are important, they’re the people who are willing to fire relationships, and there are people who are willing to actually invest in relationships, and I think that investment comes from kind of a work on which is person-to-person communication. Actually giving before you take… Yeah, you asked me to tell my story about how I moved from where I was to where I am now, which is a huge conversation, but I’ll tell you, a lot of people don’t invest in themselves, they have this unicorn brain that says I’m important and people should pay attention to me, but they never join a Mastermind, they never create something to tell other people’s stories, they never use their tools and their skills to actually do anything other than to think… Right, well, thank you. Thank you, is great. But you have to have action.
And I think that that’s the part that separates those that become favored and those that think that they’re really smart and should be favored, that’s a huge thing that as you develop as a person, you have to realize that the things that keep us common or time, the things that keep us common are… We all exist, and I think that when you understand that we all have time in existence, now you have to realize that, Well, how can I leverage this and to become who I’m supposed to be, who are busting to become… And I think that that’s a huge thing that people have to understand as they play that role with themselves, that the world will receive you differently when you receive yourself different. For sure. And so with your story, walk us back a little bit to the beginning and touch on what were some of those turning points, those pieces where you’re like, Hey, I was here and now I flipped and I have something else. I’m very interested in hearing a little more about that…
Oh, well, I’ll just kinda go back to ground zero. I was born October 1, 1978 in it, Iowa. I was raised in Davenport, Iowa. I’m 40-41 at this point. Will be to my 42nd year here, October 1st. So I think that as I developed and become a little bit more cultured with myself, I have looked at with my own lens, where I started, this isn’t a… CMOS are to my brothers or my sister, or my aunt or my aunts are my grandparents or anybody, but I didn’t grow up wealthy. And my pops left me when my family, when I was five, and I struggled with a learning disability, with dyslexia, and I was always kind of like not favored because I wasn’t wealthy and I didn’t come from money, but I tell you what, I was an awesome athlete I played really well, any sport, you could put me on any sport and I would do really well at it just because it wasn’t my mate… You didn’t have to tell me I was poor. I knew I was poor. You don’t have to tell me that the other kids weren’t as good as me in sports, I knew they weren’t as good as me, so when you don’t have something that others have, then you become favored and it wasn’t by… During it was God’s doing. It wasn’t like, I didn’t decide that I was gonna grow up that way, we don’t get to decide who her parents are, I wouldn’t get to decide like what city were born in, none of that’s our decisions. So that’s kind of like the luck of the draw, like you get to be like who you are based on the occurrence of birth and origins…
I’m the first in my family to get a college degree. That was a huge undertaking. One of the questions I like to ask people, especially when I’m interviewing chiro project, student says, What does it mean for you to be the first doctor in your family?
That the interesting questions, and you get some really awesome responses from people, and it’s really empowering because people almost cry because they have this emotional pull just says, Wow, I did accomplish something special, I am a doctor, I am one of the one per centric of this world. And it’s not because of financial 1%, because they’re 1% of the world population or actual doctors.
So I find that question really inspiring and I get the interview, I talked to a doctor day not.
So fast forward from being a kid to go into college to get into college degree, and then I got a degree in journalism, and I was poised to be a travel journalist and was poised to be a sports reporter, and I was like… I worked in the industry for two years, and I’m like, This isn’t real. This isn’t real. These people are not producing real news, they’re not producing in real stories. So I quit, I took the longest lunch break in history, and I went without a job, and I called up my friend who ran a construction business, and I said, Hey, James, I’m up against it, I need a job, man. He’s like, Well, what do you know how to do? I’m like, Well, I can probably learn how to cut stuff and I can learn how to carry wood, and I can learn how to run whatever tools you need me to do, he’s like, Alright, well, this is what we start people out at, and I was like, Well, I guess I’ll take the bottom of the parapan. I went to start building houses, and I’ll tell you, man, going from the point where I thought I had actually made it and got a college degree and was doing journalistic work, to the point where I was framing houses… It was a big wake-up call to me.
And anyway, the next seven years, and went on to become a valley attendant pizza delivery driver, bus boy, dishwasher. I waited tables, I rented, I was a host. You name, I was in the service entity, and I was working at this piano wire, and one of my buddies, Matt Walker, he wasn’t a doctor at the time, but he’s like, Hey, Jim, I know you have some really amazing skill sets when it comes to connecting with people, do you wanna come work at my chiropractic office? When I open it, I go, Bro, I don’t know. Shit about chiropractor. Got it back. won again. Just it makes me feel better. He goes, That’s a Nash, that’s one of my chiropractic career start 11 years ago.
And so you talked about you got to a certain point, you thought you achieved your goal and then you kinda did this, the step down, whether that’s a real step down or a mental staff down or whatever, were you doing something I wasn’t like on purpose for you you probably didn’t feel like it was contributing in the way that you thought you would contribute to the world, taking it from that and stepping down and now actually going above that and being on ultimate purpose. Ultimate giving… Exactly. Probably what you wanna do. Do you feel a huge difference between those, do you notice or do you realize where you were versus where you are…
I’m just very relatable.
I’m super aware and kind to others because I’ve always been told Don’t look on somebody because one day you might be looking up at them, and right now, I do feel like without ego involved at a lot of people see me differently, and it’s because of hard work. It’s because of relationship equity, it’s because of never giving up, and I really do, but I will believe this also, it’s because I grew up 20 sports, and when you’re a team player, people respect you differently than when you have an ego involved that says, I need… Even though some of that is inside of me, I’m just nearly another person on the team, so I have my role and I know what it is, and I appreciate what I get to do.
Sure, and so for people who don’t necessarily know about Cairo hustle, because our art show has a lot of different entrepreneurs and the HAVEN healthcare focus, but half the people that are entrepreneurs are also healthcare providers that list to the prospecting. So tell us a little bit about Cairo hustle and how that started, and then what… It’s kind of become the… Over the last little bit.
Yeah, I think it’s really important for people to kinda know the genesis of the story. I started working, like I said, 11 years ago in chiropractic as a CDP traction tech. And for those of you that are listening to us who don’t know what that is, chiropractic biophysics is the most scientifically researched form of chiropractic care on plan Earth, so it’s based off of mathematical equations, and it’s based on ideal curves of the spine, and I started out as a guy that was doing rehab therapy with patients and became one of the best setup man in the country, and I was doing 500 set-ups a week, if any of you guys are out there and you know what chiropractic biophysics is and doing setups, that means that I’m putting curve are taking curve out of three different vectors of the spine, that’s a circle, which is the neck thoracic, which is the rib cage area, or lumbar, which is the low back between Elvis and the last trip. So I was doing readings on X-rays and finding out with the doctor what the treatment protocols work for people, and I would put people and see different traction set-ups and find out what was the ideal position for people, and we’re changing people’s curves of their spine and I was blowing away with how we were changing people’s lives along with this, and I’m like, Well, why doesn’t everybody really appreciate what chiropractic is doing because we’re changing families and people say chiropractor save lives or expect from miracles or chiropractic America a day. And I’m like, Yeah, well, why don’t we tell the story? And as I got more integrated into the chiropractic profession, one of the things that kept on hearing over and over wettest, Ry, tell the… Tell the story, tell the story.
So I took it upon myself to do some research, and we created the first ever documentary and chiropractic back in 2016, a chiropractic, the documentary, and it was a feature film documentary, and I interviewed over 50 leaders in the care pastries ion and just really got gritty with the story, and I realized that people needed the truth of chiropractic, if not, they’re gonna have their cousin’s brother’s neighbor story about what chiropractic was and what chiropractic wasn’t, so I’m like, Well, I’m gonna set the story straight with my journalistic background, and I teamed up with a filmmaker, and we produced a documentary and chiropractic, which I thought was my barrier of entry into the profession, and at that point, the idea is a trilogy, so we’ve done our second form, which is called Project patient, the movie, and in between film won in film too. I was like, Luke, that’s my partner Loewe, been working a guy for 10 years now.
I said, Look, what can we do to add value to the chiropractor-shion and tell more stories between episode or the first film? In the second film. And anyways, this is real, man, I took a long hit, and I was in Denver at the time, and I was doing chiropractic screen events, ’cause I worked in the clinic for six years that I went. So when I went out and did 600 chiropractic marketing events in 36 months, which is two and a half years, and I scheduled it over 3000 chiropractic patients, and I’m like, Well, if I can get gritty, I can work in the office, if I can get gritty and I can work outside the office if I get gritty and make a film, if I can get gritty, what’s next? And I was like, Well, I was listening to one of my mentors, Dr. at Asbury, and he started a podcast called the chiropractic philanthropist, and I was just digesting these things, and this is when I first got into listening to the podcast, I was listening to I love marketing by a couple of guys named E. Jackson and Joe Polish, and I started digesting these things and I’m like, Well, what am I gonna call a podcast if a great one, because I bought a couple of trainings, I was listening to them, and honestly, I was on the fence for two years before we did episodes, back to the story, I went and walked around and put my headphones on and I was listening to This I Love Marketing podcast, and I was walking around this park and I was gonna call the podcast, you guys would probably do this, by the way, if you’re listening to this and you wanna start a podcast on chiropractic, call it, I love chiropractic, because that was like the first potash I had of a podcast payment, and then I was gonna call the carotene because I was bridging chiropractic with entrepreneur, ’cause that’s what I… And I was like, all I do is hustle. I hustled since day one when I got this profession, so I was thinking of how could I bring hustle with chiropractic, and that’s when carousel came and I couldn’t text look fast enough that this is gonna be the name of the podcast, and now we’re the most… Listened to most syndicated chiropractic podcast planners.
That must feel good to be able to get to that 24-year angle. Had an idea, the idea of sat dormant for a period of time, and now it’s like, Oh, boom, climbed… Ladder gets to the top, right? Where you wanna be and say, We are number one.
They are so… So people that are able to say We are number one in whatever their specialty is, whether it’s a podcast or video, a profession, whatever it is to say, we are the most acts or We are number one in the space.
So now that you’ve made it here, what’s next?
I love that question because there is a next… We’re actually gonna be laughing the industry with our content, we’re gonna be starting in July, we’re gonna be really see two episodes a week, or up to this point, we’ve released one episode a week for the past three years, we’re actually working on formatting to release Caro hustle News, which is gonna be a little five-minute segments that release once a week that are gonna be news-related topics that we have a co-anger coming in for our first… Yeah, where I actually have somebody that we’re in a feature that’s not myself or look, that’s gonna be doing news for us.
We’re getting hyper-niche, so we’re taking a niche market of Chiropractic, and this is really awesome stuff, man, we’re gonna be doing women and chiropractic, we’re gonna be doing the legends anybody… It’s on practicing for 20 years or longer. We’re gonna be doing carousel international, or We’re gonna have released episodes of people that we interviewed from international positions, there’s just so much that we’re working to get to go deep, not wide right now.
So we’re also gonna be doing a lot more student interviews, when you think about where we have opportunities, we wanna get hyper-focused on The Legends international women, basically micro-segments to bring more inclusion, but also to… The way that I look at it is our content needs to fish in different pools to catch new audiences, I’m literature chiropractic, ’cause it’s pretty tight as is, I don’t know if the exact numbers right now, but I think around 60000 chiropractors, maybe in the United States, it’s not compared to medical doctors, it’s a 11 million medical doctors or something like that. I mean, it’s such a specialty focused profession that for you to go to deep and then they go deep again, like it’s a real undertaking, and I definitely applaud your scope of what you’re trying to do.
Well, you know, Conrad, here’s the other part of this, is that what you just said is very true up until four months ago, now because of the crisis in our country, it’s been said between 20% and 30% of the chiropractic workforce won’t come back, so we’re taking a 60000 forecasted number, and now we’re gonna reduce that down by 20% to 30%, and I don’t have to be like a math easier to tell you, but that’s a huge blow to our front line in chiropractic.
It’s definitely for a 20%. I mean, and that’s probably actually very true though, those numbers, because small business, most chiropractors are under probably 10 employees, probably most traction or five employees, small business, local business require high contact, and just like you said, the current state of affairs in the world has really damaged those businesses more than anything else, so I would say 20% might even be low at the end of it, you… When this all shakes out over the next 18 months or so… That’s very good.
And we’re talking about a profession that is taking care of less than 10% of the populace, so we’re talking about a Micro-Niche healthcare opportunity that people are actually receiving, are delivering, and both are very low numbers, so the practitioners are very low, and the people receiving care very low. So that’s really why I wanted to create the film, and that’s really why I wanted to create the show is to bring more awareness and… Early on, I was just told, we need to educate people more. Well, I think that I’m taking my skills and connections, I have to do that, and I think that when we educate people more, we actually give opportunities to people to make their own decisions… Yeah, and that’s definitely true. You have to realize your skill set, realize what the market need is and try to fit those two together, and you’re probably right, if you go pure education, they’re 16 schools or 18 schools, wherever there is right now that do that.
There are people who teach courses, there’s people who do continuing education seminars, but there are not people like you that take the knowledge and the skills and the void in the profession and in me… All of those into one piece. It just kind of melt them down and say, This is what people need, so I think that… That’s super useful. Where do you see things going with the… Not just the profession, but with you, I know you talked about some of these up and coming pieces, but… What’s the end game? Is there an end game and end goal, Hey, we made it in position, or what’s next?
Well, make more film. We started production two years ago in Fiji on a project called adjust the world, where we’re gonna prove the car project doesn’t need insurance, it doesn’t need to speak the same language, it doesn’t need any type of resources when it comes to a clinic, it just… It takes a skilled individual with the willingness to serve and a willingness to adjust, and there’s no money exchanged, it’s just the life-giving force of the adjustment and adjust the world is a project that I’m really excited about because I think that that’s the trilogy of our work… So chiropractic, the documentary being from one project patient, the movie being filmed too, and then adjust the world is something that’s in the incubator. But I think for me, one of my end-game goals is to be one of the most influential people in the chiropractic space in the next 10 years, and to be a thought leader and help with decisions as far as policy and to keep chiropractic free speech. When it comes to subluxation-based and profession, and to keep the historical residents and the tenants of the profession alive, such as PJ Plummer roughly and what did parent brought to light, and not use those as an antiquated style ideologies, but to keep those truths alive because we have to… And if chiropractic is going to perform in the future with the medical industry, the way that it’s going, terrain is gonna be more important and more needed than ever, so I see a huge resurgence coming for the chiropractic profession, but the chiropractors have to support their past, they have to support their youth, they have to understand that today, the chiropractor that graduates needs to have leadership and that’s from the grades, and that’s from the legends, and that’s from where the professions come from, and it’s not just the low back pain and neck pain and motor vehicle accidents and slip and falls and PI cases, and it’s not that it helps that, but really it’s a life-giving… It doesn’t take anything away from people, it just gives more to people, and that’s the part where I think that we really need to bridge the gap for the future, it doesn’t take anything inside the body, they’re just removes interference.
So when you get a clearer nervous system, you have more ability to have immunity, and when you have a higher immunity, do you have the ability to thrive, and I think that those are a lot of the conversations that need to happen down the line and today. But people don’t know how to articulate that, and then they’re like, Well, we want research will go to a chiropractic office and see how many people are adjusted for a week, and see how those people are responding, and don’t just go off of Google or use… Don’t go off of your fuse, go and meet somebody that came in and they couldn’t walk, and then after three months of care, they don’t even remember why they first came in, because they’re so damn healthy.
That’s the research. It’s not some white paper, which it’s necessary, but the white papers, the human… And it’s the person that was under CARE that had that opportunity to thrive again and to be… As we’ve always said, be a better parent. Be a better citizen. To be a better worker. And I think that that’s really where chiropractic is going. And as the medical industry like pushes forward, I think that they’ve already robbed chiropractic of its language, they’ve already put Wales into the pharmacy, they’ve been looting the chiropractic philosophy for the past 50 years, and they’re trying to integrate that into medicine, and I think that the chiropractic profession just has been… It’s basically like a practice has this cache of gold in the medical industry, just been like Palin it off for the past 60, 70 years. And the chiropractors like, Hey, but what about me? And they’re like, Well, we’ve already taken everything that you’re worth, but the car part’s like, Well, we still have our adjusting, and the medical issue is like, Well no, we have physical therapists that are adjusting now, the chiropractor, we have philosophy in the medical industry is like, Oh, we don’t care. So it’s us against the machine, it…
I could talk days and days about the nuances about why chiropractic needs to stand and continue, but I think as people listen to me, they’re gonna be like, Holy shit, that guy knows a lot.
Yeah, well, and I think you’re in tune with what’s coming up in the future, what the future holds, what the opportunities are… The way that people are gonna be benefiting from chiropractic. I think if you take anybody who’s ever been to a cooperate, I’m sure they’re just like any other profession, or the people who have had less than ideal experiences, but I would say 99% of the people who go to chiropractor will tell you that they feel better and function better, always after they’re done whatever they came in for, it doesn’t really matter, their body, their opportunity, the way that they operate is always better at.
It just is right. And whatever way you describe that, everyone’s got their own little way that they kind of break that down, but there’s one thing for certain, if you have not been adjusted by a chiropractor, you are definitely miss 100%, you just are… It’s just the way it is. Well, it’s all about outcome… Yeah, that’s as strong as it is. I just… It’s about results, it’s about what people are looking for, it’s about what the future it has from a potential standpoint, how you can get there.
So my last kind of question to you to wrap it up here is, if people want to learn more about Jameer, but also pyrrhus and some of the films you put out in your work that you’re doing in the future, what is the best way for them to actually find… That’s a good question because I’m always developing. I would say for now, as we’re recording, I’d say the best way to find me is on Facebook games, ER, my personal Facebook page. I always stay in touch with our audience in some regard, and it’s not always chiropractic, but I give words of inspiration, I share a lot like what I experience in life, I always tell be ale to be social, on social, and I think that that’s like a hallmark for what I do as a creator is I really enjoy content creation, so I think that as I had just develop my day-to-day work, I like staying in touch with our audience or whatever audience it might be, or whoever is tuning into my news feed that day, but I really appreciate the format. I don’t agree with all of the politics around social media, but I just live in my own little bubble, so if people wanna find me, check me out on Facebook, that’s probably the best way. If you guys ever wanted to reach out to me, hit me up on the Facebook Messenger app, that’s probably the easiest way to get touch with me, I actually respond to my own messages and I’m always willing to have a little back and forth if you guys have any questions or wanted to have… Anywhere in your ecosystem. So I think that that’s the best way, or go to Cabo hostel dot com. That’s why we get 15000 listens in episode, and that’s what all of our traffic flows to, So carousel dot com, check it out, we’re on all the major streamers from Spotify to iTunes to YouTube. We don’t… And I don’t know, just come to a care hustle and check us out or find me on Facebook.
Yeah, no, no, absolutely, and I really appreciate you coming on the show. I know the prospecting show really started as a sales show, but turn into an entrepreneurship highlight show. I think you’re a perfect example of the people who come from something, they have a vision, they have a dream, they have a goal and they have achieved that goal, but then take a step and say, Wait a second, I can do more. And there’s always more, right? You’re never… I think it’s matching the Cone, he said, My hero is me in 10 years. It’s always the future. How can I give more? How can I do more? How can I serve more? And I think that really asses what you’re doing, because you’ve already made it to where everybody would have thought, Wow, that’s an amazing accomplishment. And now you’re going to the next level. So for anybody who’s listening, crustal dot com or check out Jim Chester on Facebook, I really appreciate everything you’ve done. And thank you so much for Comanche.
Yeah, thank you for letting me get my words permitted in.
Hey guys. Thank you for listening to this episode of the prospecting show. This episode was sponsored by Jason Stapleton, is brought to you by him. He has put together a great book called nomadic. Well, check it out online, nomadic wealth dot com, it’s a book on how to grow and sustainably grow a business from your laptop, something you can work on anywhere around the world, you can sit down, build the business of your dream and not be tethered to that desk so check them out online, Jason Stapleton at nomadic wealth, that’s N-O-M-A-D-I-C wealth dot com. To get your free copy of his brand new book.
To Listen to this episode, please visit:
To listen to the previous episode 72 – Getting Started In Real Estate with Jeremy Taggart
To listen to the next episode 74 – John Donovan Entrepreneurial Highlight